Our team

Meet the team

We are a team of passionate, talented and driven individuals who truly enjoy our work and watching our clients grow.

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Jordana Clarke

CEO

Jordana brings more than 20 years’ experience in export strategy and digital marketing from FTSE100 companies to tech start-ups. Collaborative, principled and intuitive in nature, Jordana embraces evidence-based decision-making and will ask the questions that highlight all possible perspectives…
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Chris Clarke

Practice Lead

Chris leads our team of developers to deliver mobile apps and websites on time and on budget. No brand is too big or too small, having worked with the likes of British Gas, UK Police, Capgemini and some of our homegrown success stories like Streamliners and Ryman Healthcare. He thrives under pressure and loves a big hairy technical challenge…
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Deb Hoffman

Happiness Manager

Deb has a flair for organisation and management to ensure our team is working at optimal efficiency. Having spent many years honing her skills in executive administration and management, she’s a perfect fit for our data-driven digital consultancy.

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Qiao Wang

Digital Consultant

Qiao specialises in marketing strategy and brand management. A master marketer who consistently crafts high-impact, growth-focused campaigns, she has spent years handling seven-figure marketing budgets for such globally renowned brands as Pepsi, New Balance and Roche. Away from the keyboard, Qiao spends her spare moments climbing, hiking and exploring the great outdoors.

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Tom Sutton

Digital Consultant

Tom specialises in digital marketing and product strategy. A seasoned expert in B2B SaaS, Tom has founded a venture-backed startup and built digital products for global giants like RELX and Grant Thornton. Away from the screen, Tom spends his spare moments exploring new tech gadgets and mastering the art of espresso brewing.

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Titus Kam

Digital Consultant

An SEO and SEM guru, Titus brings deep knowledge in a range of fields, including ecommerce, conversion optimisation and artificial intelligence. Outside of the Traction offices you might spot Titus cruising the streets of Christchurch on his skateboard.

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Jason Dwyer

Digital Consultant

Jason has many skills and coding is one of them. He pivots between deep-dive SEO & SEM audits to coding the latest and greatest website designs. As a rally car co-driver he certainly has some interesting stories after a long weekend.

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Debbie Ware

Graphic Designer

Debbie, our go-to for spectacular website design that rivals the movers and shakers in any given industry. The design is timeless, clean and sure to please. Debbie’s portfolio is vast having designed for Lane Neave, Imagination Station and a variety of retail and food outlets.

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Michael Catford

Copywriter

Michael has been writing compelling copy since 2015. Having produced content for almost every industry you can think of (and a few that you can’t), Michael brings a unique depth and breadth of experience to the Traction team. Likes: making complex topics easily digestible, motivating people to think, feel and do. Dislikes: the sound of coins rubbing together, cats.

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Malay

Coder

Our Shopify expert, Malay has spent years building websites that drive eCommerce growth. Through an agile approach to coding, design and development, he adds unique experience and skills to the Traction team.

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Marius

Coder

We adore Marius’s approach to development. He’s meticulous, hardworking, humble and has a keen eye for detail. Always a key member of any website project we work on.

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Rachel Stracey

People & Culture

A key member of our Traction team and well-versed in scaling tech companies, Rachel supports our Traction clients as a Belbin advisor understanding the needs of our clients and building teams for success.

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Bailey

Head of Security

Meet Bailey, our adorable and vigilant Head of Security at Traction Marketing. Despite her youthful age and fluffy exterior, Bailey ensures our office remains safe and sound. While she may not be the best at scaring off intruders — preferring to greet everyone with wagging tail and friendly licks — she’s second to none in boosting team morale and reducing stress.

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