Our
team

Jordana brings more than 20 years’ experience in export strategy and digital marketing from FTSE100 companies to tech start-ups. Collaborative, principled and intuitive in nature, Jordana embraces evidence-based decision-making and will ask the questions that highlight all possible perspectives…
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Chris leads our team of developers to deliver mobile apps and websites on time and on budget. No brand is too big or too small, having worked with the likes of British Gas, UK Police, Capgemini and some of our homegrown success stories like Streamliners and Ryman Healthcare. He thrives under pressure and loves a big hairy technical challenge…
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Alex brings with her over ten years of marketing experience across SaaS, e-commerce, tourism and education, both here in NZ and abroad in the Middle East. Alex describes herself as a storyteller, data nerd and strategist – all things we love here at Traction. She’s admittedly a bit competitive, and loves winning, so it’s no surprise she’s looking forward to helping our Kiwi brands go big globally. In the weekends you’ll find Alex in the mountains, hills or bush chasing a bit of adrenalin in mostly safe ways.

An SEO, CRO, and SEM specialist, Titus brings over a decade of digital marketing experience, with a focus on ecommerce growth, conversion rate optimisation, and the evolving role of AI in performance marketing. At Traction Marketing, he helps clients turn strategy into measurable results through smart, data-driven execution. Outside of client work, Titus leads the Christchurch Digital Marketing Meetup, a 150+ strong community of marketers and business owners and runs monthly SEO workshops through the Regional Business Partner Network to help local businesses improve their online visibility. When he’s not optimising websites or scaling ad accounts, you’ll likely find him cruising the streets of Christchurch on his skateboard.

Jordyn brings a mix of strategic thinking, hands-on marketing experience, and a people-first approach developed across agency and in-house roles. With experience spanning digital marketing, CRM (hubspot), and project management, she enjoys helping businesses simplify complexity and turn strategy into measurable growth. Having worked across major New Zealand brands in the construction and ag sectors, Jordyn loves finding practical opportunities that genuinely connect with people. Outside of work, you’ll usually find her at the gym, or spending time with family and her two dogs, who she’ll happily admit are treated like her children.

Turning insights into impact, Duncan brings a sharp, data-driven approach to SEO. With extensive experience in both international and agency environments—including one of the world’s largest marketing firms – he knows how to drive search visibility, increase traffic, and improve rankings using a wide range of SEO tools. A natural problem solver, he takes a client-first approach, building strong relationships and delivering strategies that make a real difference. When he’s not fine-tuning SEO campaigns, you’ll find him training for a half marathon, lifting weights, or exploring nature on the trails.

With more than ten years in the digital marketing game, Laura’s worked across SEO, paid media, CRO, and UX – basically, if it drives performance, she’s done it. Her client list reads like a who’s who of global brands, including Canada Goose, LEGO, Quorn, Jimmy Choo, and SILKE London. She combines sharp analysis with creative flair to help brands grow in all the right ways.

Having worked in Spain, the UK, and now New Zealand, Laura’s as comfortable navigating international markets as she is a new hiking trail. A firm believer in balance, she swaps spreadsheets for strength training and Pilates classes whenever she can.

Debbie, our go-to for spectacular website design that rivals the movers and shakers in any given industry. The design is timeless, clean and sure to please. Debbie’s portfolio is vast having designed for Lane Neave, Imagination Station and a variety of retail and food outlets.

Michael has been writing compelling copy since 2015. Having produced content for almost every industry you can think of (and a few that you can’t), Michael brings a unique depth and breadth of experience to the Traction team. Likes: making complex topics easily digestible, motivating people to think, feel and do. Dislikes: the sound of coins rubbing together, cats.

Sumi approaches marketing with a hypothesis-first mindset and a healthy curiosity for the “why” behind performance. A numbers nut and AI dabbler, she enjoys connecting patterns, chasing insights, and exploring new ways of thinking. Frequently spotted with multiple tabs open, tutorial videos playing, and handwritten lists quietly surviving in a world of dashboards and digital everything. Runs on coffee, sugar, and her pawesome mates.

Our Shopify expert, Malay has spent years building websites that drive eCommerce growth. Through an agile approach to coding, design and development, he adds unique experience and skills to the Traction team.

Meet Bailey, our adorable and vigilant Head of Security at Traction Marketing. Despite her youthful age and fluffy exterior, Bailey ensures our office remains safe and sound. While she may not be the best at scaring off intruders — preferring to greet everyone with wagging tail and friendly licks — she’s second to none in boosting team morale and reducing stress.