Our
team
Meet the Traction Team – Your Partners in Growth
We are a team of talented and driven individuals who are passionate about our work and take pride in adding to our clients’ growth.
Jordana Clarke
CEO
Jordana brings more than 20 years’ experience in export strategy and digital marketing, from FTSE100 companies to tech start-ups. As co-founder of Traction she advises Kiwi companies on growing at home and abroad, and sits as an independent director on New Zealand boards. Collaborative, principled and intuitive, she embraces evidence-based decision-making and asks the questions that surface every perspective.
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Chris Clarke
Practice Lead
Chris leads our team of developers to deliver mobile apps and websites on time and on budget. No brand is too big or too small, having worked with the likes of British Gas, UK Police, Capgemini and some of our homegrown success stories like Streamliners and Ryman Healthcare. He thrives under pressure and loves a big hairy technical challenge.
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Henrietta Lourie
Executive Growth Manager
Henny brings close to a decade of commercial experience across sales, growth and leadership, working in education, agtech and social infrastructure. Much of that has been in SaaS and technology-led businesses, so she understands how sales, marketing, people and performance come together to drive growth. As Executive Growth Manager she builds long-term relationships and connects businesses with the right expertise from across Traction.
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Alex Sorensen
Principal Consultant
Alex brings over ten years of marketing experience across SaaS, e-commerce, tourism and education, both here in NZ and abroad in the Middle East. She describes herself as a storyteller, data nerd and strategist, all things we love here at Traction. Admittedly a bit competitive and fond of winning, she is looking forward to helping our Kiwi brands go big globally.
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Titus Kam
Senior Digital Consultant
An SEO, CRO and SEM specialist, Titus brings over a decade of digital marketing experience, with a focus on ecommerce growth, conversion rate optimisation and the evolving role of AI in performance marketing. At Traction he turns strategy into measurable results. He also leads the Christchurch Digital Marketing Meetup and runs monthly SEO workshops through the Regional Business Partner Network.
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Jordyn Lord-Mitchell
Senior Digital Consultant
Jordyn brings strategic thinking, hands-on marketing experience and a people-first approach developed across agency and in-house roles. Her work spans digital marketing, HubSpot CRM and project management, helping businesses simplify complexity and turn strategy into measurable growth. Having worked with major New Zealand brands in the construction and ag sectors, she finds the practical opportunities that genuinely connect with people.
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Duncan Wilson
Senior Digital Consultant
Turning insights into impact, Duncan brings a sharp, data-driven approach to SEO. With experience across international and agency environments, including one of the world’s largest marketing firms, he knows how to drive search visibility, increase traffic and improve rankings. A natural problem solver, he takes a client-first approach and builds strategies that make a real difference.
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Laura Morwani
Senior Digital Consultant
With more than ten years in the digital marketing game, Laura has worked across SEO, paid media, CRO and UX. Her client list reads like a who’s who of global brands, including Canada Goose, LEGO, Quorn, Jimmy Choo and SILKE London. Having worked in Spain, the UK and now New Zealand, she is as comfortable in international markets as she is on a new hiking trail.
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Michael Catford
Copywriter
Michael has been writing compelling copy since 2015. Having produced content for almost every industry you can think of (and a few that you can’t), Michael brings a unique depth and breadth of experience to the Traction team. Likes: making complex topics easily digestible, motivating people to think, feel and do. Dislikes: the sound of coins rubbing together, cats.
Sumi Gella
Marketing Associate
Sumi approaches marketing with a hypothesis-first mindset and a healthy curiosity for the “why” behind performance. A numbers nut and AI dabbler, she enjoys connecting patterns, chasing insights and exploring new ways of thinking. Frequently spotted with multiple tabs open, tutorial videos playing, and handwritten lists quietly surviving in a world of dashboards and digital everything.
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Bailey
Head of Security
Meet Bailey, our adorable and vigilant Head of Security at Traction Marketing. Despite her youthful age and fluffy exterior, Bailey keeps our office safe and sound. She may not be the best at scaring off intruders, preferring to greet everyone with a wagging tail and friendly licks, but she is second to none for team morale.
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What was really impressive was how quickly they understood our business, sector and requirements. Their technical skill, modern and fresh approach to design and innovative way of thinking meant the ideas continued to flow and we were able to tackle any complex issue or problem that came our way.
We’re getting sign ups and enquiries, and it’s creating momentum. Just from the numbers on inbound, we went from basically nothing to now having a 80-100 inbound leads per month.
Traction's depth of knowledge in digital marketing is impressive, and what sets them apart is Jordana's ability to explain complex concepts without making you feel overwhelmed. Traction Digital Marketing continues to bring remarkable results to our company in the digital space. Highly recommended!
Traction brought a systematic approach to digital marketing. They are driven; here to make a real difference, not to muck around. At the same time, they were personable and engaging, and offered an adaptable service that continually changed in-line with our evolving needs.
Traction helped me understand my customer base and where to focus our marketing and sales effort. It gave us a strong understanding of both our position in the market, and who our ideal customer was.
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