Our
story

Traction began its life as Stratigence Ltd, supporting Kiwi tech companies that needed senior marketing insight but could not afford to hire at that level. We formed a flexible team that helped with strategy, digital projects and leadership across marketing, technology and people.
We worked from a small Christchurch co-working space called Salt Works, growing quickly through a network of specialist contractors in SEO, SEM, development, design and content.
This early period shaped our belief in joined up thinking. Good strategy demands creativity, technology and commercial sense working together.

Just as momentum was building, the pandemic arrived. Technology budgets were paused, but marketing needs grew stronger. Businesses needed clearer data, better digital strategy and help making confident decisions in a world that changed every week.
We rebranded as Traction Marketing and shifted our focus to what we did best. We built an in-house team. We took our first office at EPIC Innovation Hub. And we leaned deeper into strategic, analytical and technical work across all digital channels.
This was a turning point. We saw clearly that the companies who grew fastest were working with teams who understood data, creativity and technology in equal measure.

2025 marked 10 years of Traction. Over that time, and especially in the last five years, we’ve grown into a team of 14 people who care deeply about doing work that actually makes a difference for our clients. We’ve learned what scales, what doesn’t, and how to focus energy where it matters most.

This year also reflected how quickly marketing is changing. As AI and large language models became part of everyday life, we leaned in with curiosity and intent, testing, learning, and using new tools to help our clients move faster and make better decisions, without losing the human judgement that good marketing depends on. A move into a new Christchurch office gave us the space to think bigger, collaborate more, and keep raising the bar.

Ten years on, Traction is still about people, progress, and momentum.

Where does Traction go from here? Our focus is the same as it’s always been: we don’t aim to be the biggest, but we do aim to be the best. Our plan is to stay a small but ultra-high performance team.

We’ll continue to develop our reputation as the go-to experts in strategic thinking, innovation and smashing digital benchmarks. We’ll continue to work with ambitious, courageous leaders looking to take Kiwi companies global. And we’ll continue to help organisations with purpose,  those that share our focus on values and culture.