Energy, curiosity and a sharp eye for detail
Sumi is the person who keeps things moving. As a Marketing Associate at Traction, she works across client campaigns, content and coordination — bringing a sharp eye for detail and a genuine enthusiasm for getting things right.
She is fast-learning, collaborative and always willing to go the extra mile. Clients who work with Sumi quickly notice her commitment to quality and her ability to juggle multiple priorities without dropping the ball.
The next generation of digital talent
Sumi represents the future of digital marketing: digitally native, data-curious and passionate about the craft. She brings fresh thinking to the team and is constantly developing her skills across SEO, content marketing and digital strategy.
At Traction, she works alongside some of New Zealand’s best digital marketing practitioners — and she makes the most of it. If you’ve ever wondered who is behind the scenes making sure the details are right, chances are it’s Sumi.
