Case Study:
How LMA Timber increased inbound enquiries by 86 percent and drove double digit revenue growth in a declining market
A market-leading timber supplier ready to influence decisions across the full buying journey.
LinkedIn
Advertising
LinkedIn: the place to B2B
LinkedIn is the home of modern B2B marketing. If your business sells to other businesses, no platform offers greater potential reach and return.
Amongst LinkedIn’s one billion users, you can gain a direct line to the most influential members of any organisation. And at Traction, we’ll help you to target these movers and shakers more effectively than ever before.
We’re a little different to your average digital agency
Data-driven decision making
Data holds the answers to almost any marketing question you care to ask. We crunch the numbers to unlock the power of Google Ads. We reveal where and how to best reach your target audience while talking in a language you understand. We monitor and optimise your campaign to make it more effective over time. We drive awareness, traffic and sales.
Passionate about your success
We don’t see ourselves as just another supplier or service provider. We’re partners in your digital growth: when you succeed, we succeed. We prioritise quality over quantity, to the point that we cap the size of our own team to ensure that we only hire the best, most innovative digital minds who are capable of driving unmatched growth for our clients.
We bring global experience
The majority of the sharp marketing minds on the Traction team have worked beyond NZ borders, for some of the world’s biggest brands. Over time we’ve gained an understanding of the unique realities and regulations of different markets, and the strategies that work best in each. We’ve been the team of choice for dozens of Kiwi businesses who operate globally.
Target decision makers with LinkedIn Ads
To succeed in B2B sales you need to get in front of the right people – those who will recognise the value of your business and offerings, and who have the power to make purchasing decisions. We can help you use LinkedIn to do exactly that.
Our digital dashboards
With great management comes great insights with our bespoke digital dashboards
Your strategic goals mapped to an annual digital work plan
- KPIs to assist you in making evidence-based decisions
- Covering market awareness to campaign conversion rates
- Live dashboard accessible 24/7
- 20+ pages of rich insights
Our LinkedIn experts
Jordyn Lord-Mitchell
Senior Digital Consultant
Alex Sorensen
Principal Consultant
Laura Morwani
Senior Digital Consultant
Chris Clarke
Practice Lead
Jordana Clarke
CEO
What was really impressive was how quickly they understood our business, sector and requirements. Their technical skill, modern and fresh approach to design and innovative way of thinking meant the ideas continued to flow and we were able to tackle any complex issue or problem that came our way.
We’re getting sign ups and enquiries, and it’s creating momentum. Just from the numbers on inbound, we went from basically nothing to now having a 80-100 inbound leads per month.
Traction's depth of knowledge in digital marketing is impressive, and what sets them apart is Jordana's ability to explain complex concepts without making you feel overwhelmed. Traction Digital Marketing continues to bring remarkable results to our company in the digital space. Highly recommended!
Traction brought a systematic approach to digital marketing. They are driven; here to make a real difference, not to muck around. At the same time, they were personable and engaging, and offered an adaptable service that continually changed in-line with our evolving needs.
Traction helped me understand my customer base and where to focus our marketing and sales effort. It gave us a strong understanding of both our position in the market, and who our ideal customer was.
FAQs
Setting up LinkedIn Campaign Manager is simple. Navigate tothis page, click ‘Create Ad’, connect your LinkedIn profile with your Campaign Manager account, then create your first campaign.
The far more difficult part is optimising a LinkedIn ad campaign so that it generates a return. There are a lot of tools, techniques and tactics to learn, and if you don’t take a considered, strategic approach, your ads simply won’t be effective. That’s where we come in – at Traction we craft LinkedIn campaigns that deliver.
An impression on LinkedIn is registered when 50% or more of a post or ad is visible for at least 0.3 seconds on a user’s screen. A running tally of these impressions is featured below your post or ad.
The minimum ad spend on LinkedIn is actually US$10 per day (with a minimum lifetime budget of US$100 for any campaign). But when you create your first campaign as a new advertiser, LinkedIn will set a default budget of US$25 per day. Also, if your audience is very expensive to reach, it may require you to increase your spend to be more than US$10 per day.
$10 per day is the minimum spend, $25 is what LinkedIn recommends as a starting point, but how muchshouldyou spend on your LinkedIn ad campaign?
The number can change significantly depending on which buyer persona you want to target, the markets you operate in and how quickly you wish to grow. We will conduct detailed analysis to see what is required to gain an appropriate reach across your target audience before coming to a recommendation on budget spend. As part of this process, we consider your organisation’s risk appetite, degree of ability and willingness to experiment in new campaigns and with new campaigns.
On a cost per click (CPC) basis, LinkedIn ads tend to be[significantly more expensive](https://www.businessofapps.com/ads/cpc/research/cpc-rates/#:~:text=the%20following%20list.-,Key%C2%A0Cost%20Per%20Click%20Statistics%3A,-Google%20Ads%20(Search)than Google Ads, though exactly how much more expensive can vary greatly depending on the ads you test. What is more important, however, is your cost to acquire a marketing-qualified lead and are your LinkedIn leads more qualified and easier to close with a higher lifetime value than those of Google.
One of the reasons that LinkedIn bidding is so much higher is that the average B2B sale is far higher in value than the average B2C or D2C sale, so advertisers are willing to invest more in securing those clicks.
Depending on the source, the average click through rate (CTR) for a LinkedIn ad is between 0.44% and 0.65%. This means that a good CTR for your LinkedIn campaign will be higher than those average numbers, while a great CTR could be considered anything over 1%.
At Traction we’ve built a reputation for crafting LinkedIn campaigns that attract higher than average CTR and engagement, and that ultimately deliver a return on your marketing investment.
LinkedIn has a super cool tool called LinkedIn Ad Library. This tool allows you to search by company, advertiser, keyword, date and country and gives a full download of all the ads that are not simply currently running but have been running in the past. It’s a great source for inspiring your next campaign by checking out your favourite brands.
LinkedIn offersgeneral demographic informationabout the users who click on your ads. But a user will click through to your website or landing page, where you can use a website visitor identification tool to gain a deeper understanding of who they are. At Traction we can help you to capture this important information especially for your target audience that is already within your marketing or sales funnel.
