Case Study:
Helping GymMaster build a growth engine designed to double the business every three years
From Christchurch to 70+ Countries
Bing
advertising
Win on the other search engine
Google (quite rightly) gets all the attention. But while no one “Bings it”, Microsoft’s search engine is brimming with potential for advertisers.
You face less competition on Bing, whicBing h means you can get more bang from your marketing buck… especially when you partner with a team of seasoned marketing experts.
A different approach to digital growth
Data-driven decision making
Data holds the answers to almost any marketing question you care to ask. We crunch the numbers to unlock the power of Bing Ads. We reveal where and how to best reach your target audience while talking in a language you understand. We monitor and optimise your campaign to make it more effective over time. We drive awareness, traffic and sales.
Passionate about your success
We don’t see ourselves as just another supplier or service provider. We’re partners in your digital growth: when you succeed, we succeed. We prioritise quality over quantity, to the point that we cap the size of our own team to ensure that we only hire the best, most innovative digital minds who are capable of driving unmatched growth for our clients.
We bring global experience
The majority of the sharp marketing minds on the Traction team have worked beyond NZ borders, for some of the world’s biggest brands. Over time we’ve gained an understanding of the unique realities and regulations of different markets, and the strategies that work best in each. We’ve been the team of choice for dozens of Kiwi businesses who operate globally.
The Microsoft Search Network: Bing and beyond
Microsoft Advertising doesn’t just put your brand up in lights on Bing. You gain a presence across the entire Microsoft Search Network, including searches conducted on Windows, Yahoo, Cortana and Office, Amazon and Apple devices, and thousands of third-party sites.
Our digital dashboards
With great management comes great insights with our bespoke digital dashboards
Your strategic goals mapped to an annual digital work plan
- KPIs to assist you in making evidence-based decisions
- Covering market awareness to campaign conversion rates
- Live dashboard accessible 24/7
- 20+ pages of rich insights
Our Bing Ads experts
Jordyn Lord-Mitchell
Senior Digital Consultant
Alex Sorensen
Principal Consultant
Laura Morwani
Senior Digital Consultant
Titus Kam
Senior Digital Consultant
Chris Clarke
Practice Lead
What was really impressive was how quickly they understood our business, sector and requirements. Their technical skill, modern and fresh approach to design and innovative way of thinking meant the ideas continued to flow and we were able to tackle any complex issue or problem that came our way.
We’re getting sign ups and enquiries, and it’s creating momentum. Just from the numbers on inbound, we went from basically nothing to now having a 80-100 inbound leads per month.
Traction's depth of knowledge in digital marketing is impressive, and what sets them apart is Jordana's ability to explain complex concepts without making you feel overwhelmed. Traction Digital Marketing continues to bring remarkable results to our company in the digital space. Highly recommended!
Traction brought a systematic approach to digital marketing. They are driven; here to make a real difference, not to muck around. At the same time, they were personable and engaging, and offered an adaptable service that continually changed in-line with our evolving needs.
Traction helped me understand my customer base and where to focus our marketing and sales effort. It gave us a strong understanding of both our position in the market, and who our ideal customer was.
FAQs
Bing is the world’s second most popular search engine, attracting1.3 billion unique visitorsevery month. It also powers more of the world’s most popular search tools, including Yahoo! and DuckDuckGo.
In the US, 23% of people have used Bing, while 27% have used Yahoo!In NZ, Bing is comfortably the second-most popular search engine, ahead of Yahoo!
Bing is a popular advertising option for a number of industries and sectors, including:
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**Retail/ecommerce brands:**Lower levels of competition can mean Bing Ads are more cost-effective than Google Ads, making them popular for retail and ecommerce.
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**B2B:**Bing lets you target users based on LinkedIn profile data, including job function, industry and company, ideal for B2B brands.
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**Health and finance:**Bing’s users skew older, so finance and health brands use it to get in front of this senior demographic.
While estimates vary, most analyses we have done at Traction come to the same conclusion: you pay less to advertise on Bing than you do to advertise on Google. Cost per click (CPC) can be33% lower– a reflection of the lower levels of competition that you’ll face on Bing vs Google.
Bing Ads (or more accurately Microsoft Advertising) is the default search engine on Microsoft properties like Windows, the Edge browser and Surface laptops. Older (and generally higher income) individuals are less likely to change the default settings on their devices, so Bing is a great advertising option for anyone chasing the high net worth 45+ year old demographic.
Microsoft Ads lets you target users based on LinkedIn profile data, including job function, industry and company – an exclusive integration that makes Bing particularly valuable for B2B advertisers.
Exclusive partnerships with Yahoo, DuckDuckGo, AOL and certain Amazon and Apple services mean that Microsoft Advertising can get your brand seen far beyond Bing, to places where Google simply doesn’t have a presence.
If you are a B2B business, if your target market is older or more affluent, or if you simply want to maximise the online reach of your brand, Bing is a fantastic advertising option. And at Traction we can help you realise the incredible potential of the Microsoft Search Network.
