Close to a decade of commercial growth
Henny brings close to a decade of commercial experience across sales, business growth and leadership, working across education, agtech and social infrastructure. Much of her career has been spent in SaaS and technology-led businesses, where growth relies on understanding the customer, building strong sales and marketing functions and creating teams that can perform.
Her experience has given her a broad perspective on what drives growth, as well as an understanding of the people, performance and business decisions needed to support it.
Curious by nature, commercial by instinct
As Executive Growth Manager at Traction, Henny is focused on building strong, long-term relationships with businesses and understanding what they are actually trying to achieve. Naturally curious, she likes to ask questions, understand what is working, what isn’t and where the opportunities might be. From there, her focus is on getting clear about what needs to be done and bringing together the right expertise from across Traction to help move the business forward.
Henny is a people person at heart and believes the best commercial relationships come from trust, open conversations and genuinely understanding the people behind a business. She brings plenty of energy, commercial thinking and a practical approach to turning ideas and opportunities into action.
Outside of work, Henny loves cocktails, good food and great music.
