Case Study:
Helping GymMaster build a growth engine designed to double the business every three years
From Christchurch to 70+ Countries
Social Media
Marketing
Advertising That Drives Growth for NZ Businesses
Stop wondering if your social media is working. At Traction Marketing, we create data-driven social media strategies that connect you with your ideal customers, build meaningful engagement, and deliver measurable results for your bottom line.
We turn likes into leads and scrolls into sales.
We work with great customers
Why Social Media Advertising Works
Unparalleled Targeting
Social media platforms offer incredibly detailed targeting options. You can move beyond basic demographics to reach users based on their specific interests, online behaviours, and purchase history. This means your advertising budget is spent reaching an audience that is genuinely interested in your products or services, dramatically increasing the likelihood of engagement and conversion. Your message lands with the right people, every time.
Engage Audiences at Scale
Your customers are on social media daily, and advertising allows you to meet them where they are. By placing your brand directly in their newsfeeds, you can build awareness and familiarity on a massive scale. This constant, relevant visibility keeps your business top-of-mind, allowing you to connect with thousands of potential customers and drive significant brand growth in a way that traditional channels often cannot match.
Drive Measurable ROI
Unlike many forms of traditional advertising, every aspect of a social media campaign is trackable. You get real-time data on impressions, clicks, and conversions, allowing you to see exactly what’s working. This data-driven approach means you can calculate your precise return on investment (ROI), continuously optimise your campaigns for better performance, and confidently scale your budget knowing it’s delivering tangible business results.
Target Decision Makers with LinkedIn
LinkedIn is the world’s largest professional network, making it the ultimate platform for B2B advertising. We help you bypass the noise and place your message directly in front of the industry leaders, executives, and professionals who matter most. From sophisticated lead generation campaigns to account-based marketing, our strategies are designed to turn valuable professional connections into measurable revenue for your business.
Drive Sales with Visual Instagram Ads
Instagram is a visual-first platform where brands and products come to life. Our Instagram ad campaigns are designed to captivate audiences with stunning creative, from engaging Stories and Reels to seamless shopping experiences. We turn passive scrolling into active purchasing by showcasing your products in their best light, building a loyal community, and driving targeted traffic directly to your online store for immediate sales.
Reach and Convert Customers with Facebook Ads
With billions of users, Facebook remains the most powerful and versatile advertising platform available. Its sophisticated targeting algorithm allows us to pinpoint your ideal customers with unmatched precision based on their interests and behaviours. We leverage this power to run full-funnel campaigns that build brand awareness, generate a consistent flow of qualified leads, and ultimately boost your bottom line.
Our Process
Meet Your
Growth
Partners
A great strategy is only as powerful as the dedicated experts who execute it. Meet the team that will be obsessed with your growth.
What was really impressive was how quickly they understood our business, sector and requirements. Their technical skill, modern and fresh approach to design and innovative way of thinking meant the ideas continued to flow and we were able to tackle any complex issue or problem that came our way.
We’re getting sign ups and enquiries, and it’s creating momentum. Just from the numbers on inbound, we went from basically nothing to now having a 80-100 inbound leads per month.
Traction's depth of knowledge in digital marketing is impressive, and what sets them apart is Jordana's ability to explain complex concepts without making you feel overwhelmed. Traction Digital Marketing continues to bring remarkable results to our company in the digital space. Highly recommended!
Traction brought a systematic approach to digital marketing. They are driven; here to make a real difference, not to muck around. At the same time, they were personable and engaging, and offered an adaptable service that continually changed in-line with our evolving needs.
Traction helped me understand my customer base and where to focus our marketing and sales effort. It gave us a strong understanding of both our position in the market, and who our ideal customer was.
FAQs
Setting up LinkedIn Campaign Manager is simple. Navigate tothis page, click ‘Create Ad’, connect your LinkedIn profile with your Campaign Manager account, then create your first campaign.
The far more difficult part is optimising a LinkedIn ad campaign so that it generates a return. There are a lot of tools, techniques and tactics to learn, and if you don’t take a considered, strategic approach, your ads simply won’t be effective. That’s where we come in – at Traction we craft LinkedIn campaigns that deliver.
$10 per day is the minimum spend, $25 is what LinkedIn recommends as a starting point, but how muchshouldyou spend on your LinkedIn ad campaign?
The number can change significantly depending on which buyer persona you want to target, the markets you operate in and how quickly you wish to grow. We will conduct detailed analysis to see what is required to gain an appropriate reach across your target audience before coming to a recommendation on budget spend. As part of this process, we consider your organisation’s risk appetite, degree of ability and willingness to experiment in new campaigns and with new campaigns.
Depending on the source, the average click through rate (CTR) for a LinkedIn ad is between 0.44% and 0.65%. This means that a good CTR for your LinkedIn campaign will be higher than those average numbers, while a great CTR could be considered anything over 1%.
At Traction we’ve built a reputation for crafting LinkedIn campaigns that attract higher than average CTR and engagement, and that ultimately deliver a return on your marketing investment.
Facebook offers a number of different ad types: image, video, slideshow, stories, carousel and instant experience ads, to name but a few.
The ability to choose a very specific audience on Facebook makes it a valuable marketing channel for B2B businesses. The ideal ad type will depend on your business, your audience, and the intent of the ad, whether generating brand awareness, prospecting, lead generation or whatever else.
At Traction we recommend that B2B businesses use a diverse range of ad types at the beginning of a campaign, and then use analytics to identify the most effective.
Facebook Groups are collections of people with shared interests, whichcouldmake them a valuable, convenient, captive audience for your brand – if you can advertise to them.
Unfortunately there is no direct way to advertise to specific Facebook Groups. But at Traction we have developed a number of workarounds designed to expose your brand to a very similar group of users, through strategic ad targeting.
The default setting in Facebook Ads Manager will automatically place your ads both on Facebook and Instagram, so yes, if you don’t change this setting your Facebook ads will show up on Instagram too.
If you don’t want to advertise on Instagram, simply change the ad placement setting to Facebook only or vice versa.
There are a wealth of ways to improve the effectiveness of your Facebook ads, including precision audience targeting, strategic bidding and generating insights from analytics, along with A/B testing a variety of hypotheses.
But ultimately Facebook marketing is a deep, complex and specialised subject, so the best way to improve Facebook ad effectiveness if you have a reasonable advertising budget is to work with a professional. At Traction we work on Facebook ad campaigns every single day, and have built a range of strategies that are proven to drive results.
As a particularly visual platform, Instagram is a great advertising channel for any business who can effectively tell their story through videos and images – which, with the right help, iseverybusiness.
Instagram is the perfect platform to generate brand awareness, curate your image and find new audiences. You can even sell directly to users through Instagram Shopping.
