10+ years of digital marketing expertise
A storyteller, data nerd and strategist rolled into one, Alex brings over a decade of experience helping brands grow through smart digital marketing. Her background spans SaaS, e-commerce, tourism and education — giving her the rare ability to adapt strategy to any industry, audience or growth stage.
At Traction, Alex leads client strategy at the highest level. She has a gift for turning complex data into clear narratives that drive decision-making, and her collaborative approach means clients always feel genuinely partnered, not just serviced.
Strategy that actually works
Alex believes great marketing starts with understanding people — what they want, what they fear, and what makes them act. She combines this human insight with rigorous data analysis to build strategies that don’t just look good on a slide deck, but deliver measurable results.
A graduate of the University of Canterbury, she has built her career in New Zealand’s digital marketing landscape, giving her an intimate understanding of local market dynamics alongside a global perspective.
