10 years. Global brands. Real results.
Laura has built her career at the sharp end of digital marketing, with over a decade of experience spanning SEO, paid media, conversion rate optimisation and UX. She spent 4.5 years at Reprise Digital in London, working across major international clients before moving into brand-side roles as Global E-commerce Marketing Manager at Jimmy Choo and Growth Marketing Manager at SILKE London — bringing a standard of excellence she carries into every client engagement.
At Traction, Laura leads integrated digital strategies that connect SEO, paid channels and user experience into a coherent growth programme. She is equally at home in the technical weeds of an SEO audit as she is presenting a high-level paid media strategy to a board.
Breadth, depth, and relentless curiosity
What sets Laura apart is her ability to hold the big picture and the fine detail simultaneously. She understands that SEO and paid media are not separate disciplines — they’re two sides of the same coin — and she builds strategies that reflect that integrated reality.
Now based in New Zealand, she holds an MSc in Marketing Management from Grenoble Ecole de Management and speaks English and Catalan fluently. She brings international-standard thinking to the local market, helping NZ businesses compete not just domestically but on the world stage. If you’re looking for someone who has seen what world-class digital marketing looks like from the inside, Laura has lived it.
