Strategic thinking, real-world experience
Jordyn brings a rare combination of agency sharpness and in-house empathy to her work. Having operated on both sides of the client/agency relationship, she understands what it feels like to be the person responsible for results — not just the person presenting them.
At Traction, Jordyn leads client strategy with a focus on CRM, HubSpot implementation and digital marketing systems that actually hold together. Her project management skills mean campaigns don’t just get planned — they get delivered, on time and on brief.
Making your marketing work together
Jordyn specialises in connecting the dots between channels, tools and teams. She is a certified HubSpot specialist, and her ability to map and optimise the customer journey means clients consistently see stronger lead nurturing, better conversion rates and marketing that compounds over time.
She believes the best marketing is the kind that feels effortless to the customer, even when a huge amount of strategic thinking has gone into it behind the scenes. It’s a philosophy that shapes every engagement she leads.
