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Join usCareers at TractionSee open roles →The original social network, and still the most popular, Facebook grants you access to 3 billion users, and lets you precisely target those most interested in what you offer.
Armed with deep expertise in Facebook marketing, at Traction we can help you develop truly impactful Facebook campaigns, and hone in on the audiences that will convert.
Data holds the answers to almost any marketing question you care to ask. We crunch the numbers to unlock the power of Facebook Ads. We reveal where and how to best reach your target audience while talking in a language you understand. We monitor and optimise your campaign to make it more effective over time. We drive awareness, traffic and sales.
We don’t see ourselves as just another supplier or service provider. We’re partners in your digital growth: when you succeed, we succeed. We prioritise quality over quantity, to the point that we cap the size of our own team to ensure that we only hire the best, most innovative digital minds who are capable of driving unmatched growth for our clients.
The majority of the sharp marketing minds on the Traction team have worked beyond NZ borders, for some of the world’s biggest brands. Over time we’ve gained an understanding of the unique realities and regulations of different markets, and the strategies that work best in each. We’ve been the team of choice for dozens of Kiwi businesses who operate globally.
3 billion humans use Facebook every month, and the platform understands its users better than almost any other. This represents an incredible opportunity for your brand, as you can target ultra-precise audiences. You just need the right approach. That’s where we come in.
Your strategic goals mapped to an annual digital work plan
Nutrient Rescue is a New Zealand company that aims to fight back against the modern appetite for heavily processed and nutrient-poor food, and the wealth of health problems, from obesity to heart disease, that are rising as a result.
Sumi Gella
Marketing Associate
Jordyn Lord-Mitchell
Senior Digital Consultant
Alex Sorensen
Principal Consultant
Laura Morwani
Senior Digital Consultant
Titus Kam
Senior Digital Consultant
What was really impressive was how quickly they understood our business, sector and requirements. Their technical skill, modern and fresh approach to design and innovative way of thinking meant the ideas continued to flow and we were able to tackle any complex issue or problem that came our way.
We’re getting sign ups and enquiries, and it’s creating momentum. Just from the numbers on inbound, we went from basically nothing to now having a 80-100 inbound leads per month.
Traction's depth of knowledge in digital marketing is impressive, and what sets them apart is Jordana's ability to explain complex concepts without making you feel overwhelmed. Traction Digital Marketing continues to bring remarkable results to our company in the digital space. Highly recommended!
Traction brought a systematic approach to digital marketing. They are driven; here to make a real difference, not to muck around. At the same time, they were personable and engaging, and offered an adaptable service that continually changed in-line with our evolving needs.
Traction helped me understand my customer base and where to focus our marketing and sales effort. It gave us a strong understanding of both our position in the market, and who our ideal customer was.
Facebook advertising is a fantastic marketing option for any and every brand, no matter your size, shape, stage or sector.
The large audience, the precision targeting, and the ability to set a custom budget means that Facebook is used by every type of organisation: startups looking to increase brand awareness, ecommerce businesses looking for sales, multinationals wanting to spread the good word about their brand, and many more.
One of the major advantages of Facebook advertising is the ability to set your own budget, and the particularly low barrier to entry for advertisers: the minimum campaign spend is just NZD $1/day.
But while youcanset a budget that low, that doesn’t mean youshouldset a budget that low. Facebook advertising is an investment that should drive a return. At Traction we will look to understand the size of your market, how competitive it is, who your buyers are and your level of brand awareness, how quickly your want to grow as well as the ROAS you are looking for before we advise on a daily budget. This is to ensure that we put your brand in front of your target buyers at an optimal frequency over the course of a given month.
Yes, if your ‘Sold to’ address is in New Zealand, Facebook will add GST to the cost of your ad purchase.
Facebook offers a number of different ad types: image, video, slideshow, stories, carousel and instant experience ads, to name but a few.
The ability to choose a very specific audience on Facebook makes it a valuable marketing channel for B2B businesses. The ideal ad type will depend on your business, your audience, and the intent of the ad, whether generating brand awareness, prospecting, lead generation or whatever else.
At Traction we recommend that B2B businesses use a diverse range of ad types at the beginning of a campaign, and then use analytics to identify the most effective.
Facebook Groups are collections of people with shared interests, whichcouldmake them a valuable, convenient, captive audience for your brand – if you can advertise to them.
Unfortunately there is no direct way to advertise to specific Facebook Groups. But at Traction we have developed a number of workarounds designed to expose your brand to a very similar group of users, through strategic ad targeting.
Facebook lookalike audiences are a way to expose your brand to people who share similar traits to your current customers, and can therefore form an effective way to find and convert users who are more likely to be interested in your products and services. They’re a great way to generate brand awareness and leads. In theory this sounds amazing, however, in practice if you have a very niche segment of the market that you are looking to target, the reliability of lookalike audiences can diminish and you may want to consider focusing on retargeting audiences.
The default setting in Facebook Ads Manager will automatically place your ads both on Facebook and Instagram, so yes, if you don’t change this setting your Facebook ads will show up on Instagram too.
If you don’t want to advertise on Instagram, simply change the ad placement setting to Facebook only or vice versa.
There are a wealth of ways to improve the effectiveness of your Facebook ads, including precision audience targeting, strategic bidding and generating insights from analytics, along with A/B testing a variety of hypotheses.
But ultimately Facebook marketing is a deep, complex and specialised subject, so the best way to improve Facebook ad effectiveness if you have a reasonable advertising budget is to work with a professional. At Traction we work on Facebook ad campaigns every single day, and have built a range of strategies that are proven to drive results.
A few basic ways to increase engagement on your Facebook posts include:
In many ways Facebook and Instagram ads are very similar – they’re both controlled through Meta Business Suite, for example. But there are a few key differences.
Facebook offers greater levels of functionality, while Instagram offers minimalism and simplicity. Facebook’s audience leans slightly older than Instagram’s. Instagram’s aesthetic focus makes it great for businesses that sell consumer products, or that are considering an influencer partnership.
