Case Study:
How LMA Timber increased inbound enquiries by 86 percent and drove double digit revenue growth in a declining market
A market-leading timber supplier ready to influence decisions across the full buying journey.
CRO
Convert more visitors into customers
Attracting more visitors to your website is one thing – turning those visitors into customers is quite another. Conversion rate optimisation (CRO) focuses on the customer side of the equation. At Traction we use our CRO expertise to convert more visitors to customers than ever before.
A different approach to digital growth
Data-driven decision making
How do you optimise your website conversion rate? The keys to CRO success are hidden within the data – we just need to dig them out. At Traction our CRO approach is based on hard data: it informs every decision we make, and every strategic step we take. We’ve spent years crafting CRO design and content that feature minimal risk, but deliver maximum reward.
Passionate about your success
We don’t see ourselves as just another supplier or service provider. We’re partners in your digital growth: when you succeed, we succeed. We prioritise quality over quantity, to the point that we cap the size of our own team to ensure that we only hire the best, most innovative digital minds who are capable of driving unmatched growth for our clients.
We bring global experience
The majority of the sharp marketing minds on the Traction team have worked beyond NZ borders, for some of the world’s biggest brands. Over time we’ve gained an understanding of the unique realities and regulations of different markets, and the strategies that work best in each. We’ve been the team of choice for dozens of Kiwi businesses who operate globally.
Start harnessing CRO
A/B testing forms the foundation of conversion rate optimisation. It compares two slightly different versions of website content to see which performs better. At Traction we use A/B testing to better understand your customers and to streamline their journey through your site. Ensuring their digital experience resonates with who they are, the problem they are looking to solve and making it easy for them to interact and get what they need in order to convert.
Conversion rate optimisation is one of the most impactful digital strategies a Kiwi business can invest in. At Traction we’ll enhance your website so it turns more visitors into customers. You’ll enjoy a high performance salesperson who works 24/7, and who doesn’t even need to be paid!
Our digital dashboards
With great management comes great insights with our bespoke digital dashboards
Your strategic goals mapped to an annual digital work plan
- KPIs to assist you in making evidence-based decisions
- Covering market awareness to campaign conversion rates
- Live dashboard accessible 24/7
- 20+ pages of rich insights
Our CRO experts
Jordyn Lord-Mitchell
Senior Digital Consultant
Alex Sorensen
Principal Consultant
Laura Morwani
Senior Digital Consultant
Duncan Wilson
Senior Digital Consultant
Titus Kam
Senior Digital Consultant
Chris Clarke
Practice Lead
What was really impressive was how quickly they understood our business, sector and requirements. Their technical skill, modern and fresh approach to design and innovative way of thinking meant the ideas continued to flow and we were able to tackle any complex issue or problem that came our way.
We’re getting sign ups and enquiries, and it’s creating momentum. Just from the numbers on inbound, we went from basically nothing to now having a 80-100 inbound leads per month.
Traction's depth of knowledge in digital marketing is impressive, and what sets them apart is Jordana's ability to explain complex concepts without making you feel overwhelmed. Traction Digital Marketing continues to bring remarkable results to our company in the digital space. Highly recommended!
Traction brought a systematic approach to digital marketing. They are driven; here to make a real difference, not to muck around. At the same time, they were personable and engaging, and offered an adaptable service that continually changed in-line with our evolving needs.
Traction helped me understand my customer base and where to focus our marketing and sales effort. It gave us a strong understanding of both our position in the market, and who our ideal customer was.
FAQs
Conversion rate optimisation (CRO) is the process of improving a website to increase the percentage of visitors who complete a desired action, like buying a product or signing up for a newsletter. CRO involves analysing user behaviour, testing different elements, and making changes to your site based on the insights generated.
If your current website is converting at <1% and you are bringing in thousands of visitors a month, it’s a strong signal that this part of your marketing funnel needs a lot of love and attention. Imaging improving this result by 500%. These are benchmarks that many industries can look to achieve.
CRO is important because it helps you to maximise the value of your existing website traffic. It’s a way to make more money without needing to attract more people to your site. This makes it a fantastic investment for any business that already enjoys a good level of web traffic.
There are a number of ways to optimise the conversion rate of your website, but A/B testing generally forms the foundation of any CRO effort. A/B testing replaces guesswork with science, because it tells you exactly which version of a web page or website component visitors prefer, and which is more effective at guiding people down the sales funnel.
A ‘good’ conversion rate will vary from business to business, industry to industry. The average conversion rate across ecommerce businesses isaround 3%, but this figure can be far lower in some industries (particularly for technical or high-value products), and far higher in others (such as businesses who deal in low value or impulse purchases). However, as you will note earlier, we believe there is an opportunity to push towards 5% and even higher.
At Traction we’ll help you understand what your current conversion rate is, what rate you should aim for, and how to get to that target figure.
The cost of conversion rate optimisation can vary dramatically based on the size of your site and the level of work that needs to be done, so unfortunately there’s no single, simple answer to this question. The way we work is to agree on a set number of hours per month to dedicate to getting positive conversion results, we will then monitor and report on the impact this has on your conversion events. Once we are happy that one page is optimised as much as possible we will move onto the next opportunity within your website.
