Helping aspirational kiwi companies go global

Combining strategic expertise with a deep passion for digital marketing, at Traction we help brands go big.

We helped RedSeed grow marketing conversions by 800% in six months

120,000

Monthly impressions

80

Monthly Conversions

5x

Lead Generation Campaigns

760%

Australian Brand Awareness

Redseed
nutrient rescue

We helped Nutrient Rescue drive a 13x jump in its global conversion rate

244,000

Impression growth

4.7x

Website visitors

3.3x

Revenue

13x

Global conversion rate

Disciplines

Marketing Strategy

You have digital goals, we have the expertise to get you there. We specialise in converting boardroom strategy into an annual digital marketing plan designed for your internal teams. We identify your main growth goals and craft clear steps to reach them, including key quarterly objectives.

We outline the digital channels that will drive success, how the performance of each can be optimised, and the level and form of investment that will deliver game-changing returns. And our local team does all this without neglecting the need for fun!

KPI Benchmarking

KPIs light the path to digital growth, ensuring all efforts and investments are impactful, and that performance improves over time. We’re numbers nerds, and we’re proud of it. We benchmark key metrics like engagement, conversion and dropped cart rates.

We gain context by tracking share of voice, market awareness, industry trends and economic factors. And we monitor customers as they work their way through the awareness, consideration and decision phases of the buyer journey, identifying funnel leaks, increasing conversion rates and maximising growth.

Google Advertising

Many businesses dabble in Google Ads, but sustainable success demands a more strategic, committed approach. Our team of experts get your investment generating a return, outlining the keywords you should target and the markets you should advertise in.

We optimise each and every campaign to speak to a more specific and relevant audience, inspired by buyer personas that represent customers at each phase of the buying journey. And why limit yourself to search ads? We increase your brand footprint by driving clicks across Google Ads properties like pMax, Discovery, Local, YouTube and Display.

Social Advertising

Where social media was once seen as a bit of a digital marketing gimmick – something that you threw a few dollars at just to see what happened – it has grown into a major element of many digital marketing strategies.

Social media marketing can provide a powerful tool to reach your target audience, and when done right, it can see you reaching thousands of the most relevant eyes in a very cost-effective way. The social media outlets a company may choose comes down to how engaged your prospective buyers are with that channel and some of the more popular channels of choice include LinkedIn, Facebook and Instagram.

SEO

When was the last time you keyed in an entire URL? More likely you typed a keyword or two and let Google do the rest. More than two-thirds of trackable website traffic originates from search engines – a stat that highlights the unmatched importance of search engine optimisation (SEO).

Organic traffic can generate 4x more conversions than paid ads, so SEO should be a top priority for any brand looking to grow online. From creating clickable content to tuning your technical SEO, our crack team of optimisation experts will get you in Google’s and Microsoft Bing’s good books.

marketing strategy icon

Strategy

You have digital goals, we have the expertise to get you there. We specialise in converting boardroom strategy into an annual digital marketing plan designed for your internal teams. We identify your main growth goals and craft clear steps to reach them, including key quarterly objectives.

We outline the digital channels that will drive success, how the performance of each can be optimised, and the level and form of investment that will deliver game-changing returns. And our local team does all this without neglecting the need for fun!

KPI Benchmarking

KPIs light the path to digital growth, ensuring all efforts and investments are impactful, and that performance improves over time. We’re numbers nerds, and we’re proud of it. We benchmark key metrics like engagement, conversion and dropped cart rates.

We gain context by tracking share of voice, market awareness, industry trends and economic factors. And we monitor customers as they work their way through the awareness, consideration and decision phases of the buyer journey, identifying funnel leaks, increasing conversion rates and maximising growth.

Google Advertising

Many businesses dabble in Google Ads, but sustainable success demands a more strategic, committed approach. Our team of experts get your investment generating a return, outlining the keywords you should target and the markets you should advertise in.

We optimise each and every campaign to speak to a more specific and relevant audience, inspired by buyer personas that represent customers at each phase of the buying journey. And why limit yourself to search ads? We increase your brand footprint by driving clicks across Google Ads properties like pMax, Discovery, Local, YouTube and Display.

Social Advertising

Where social media was once seen as a bit of a digital marketing gimmick – something that you threw a few dollars at just to see what happened – it has grown into a major element of many digital marketing strategies.

Social media marketing can provide a powerful tool to reach your target audience, and when done right, it can see you reaching thousands of the most relevant eyes in a very cost-effective way. The social media outlets a company may choose comes down to how engaged your prospective buyers are with that channel and some of the more popular channels of choice include LinkedIn, Facebook and Instagram.

SEO

When was the last time you keyed in an entire URL? More likely you typed a keyword or two and let Google do the rest. More than two-thirds of trackable website traffic originates from search engines – a stat that highlights the unmatched importance of search engine optimisation (SEO).

Organic traffic can generate 4x more conversions than paid ads, so SEO should be a top priority for any brand looking to grow online. From creating clickable content to tuning your technical SEO, our crack team of optimisation experts will get you in Google’s and Microsoft Bing’s good books.

We work with great customers

Eliot sinclair logo
Enztec logo
Gymmaster logo
Ryman logo

Digital marketing
strategy for
ambitious brands

We continually evolve so you don’t have to, granting you access to the latest and most impactful digital strategy.

Partnerships we’ve built

Google Partner
Regional Business Partner Network logo
Shopify logo

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