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Join usCareers at TractionSee open roles →YouTube is the home of video. By putting your brand up in lights on the world’s biggest streaming platform, you’ll be able to target a curated selection of its 2.5 billion active monthly users.
Video is the most efficient, effective and compelling way to deliver information, and with a little help from Traction, it can drive real growth for your business.
Data holds the answers to almost any marketing question you care to ask. We crunch the numbers to unlock the power of Google Ads. We reveal where and how to best reach your target audience while talking in a language you understand. We monitor and optimise your campaign to make it more effective over time. We drive awareness, traffic and sales.
We don’t see ourselves as just another supplier or service provider. We’re partners in your digital growth: when you succeed, we succeed. We prioritise quality over quantity, to the point that we cap the size of our own team to ensure that we only hire the best, most innovative digital minds who are capable of driving unmatched growth for our clients.
The majority of the sharp marketing minds on the Traction team have worked beyond NZ borders, for some of the world’s biggest brands. Over time we’ve gained an understanding of the unique realities and regulations of different markets, and the strategies that work best in each. We’ve been the team of choice for dozens of Kiwi businesses who operate globally.
YouTube Ads present an incredible opportunity wrapped up in a unique challenge. Across unskippable 6-15 second ads and longer options that can be skipped after five seconds, the task is the same: grab the audience’s attention. At Traction we’re experts at helping Kiwi brands do just that.
Your strategic goals mapped to an annual digital work plan
With the overwhelming majority of their clients residing overseas, the challenges for this Kiwi company have been many and varied – not least in the fields of regulation and compliance.
Sumi Gella
Marketing Associate
Jordyn Lord-Mitchell
Senior Digital Consultant
Alex Sorensen
Principal Consultant
Laura Morwani
Senior Digital Consultant
Titus Kam
Senior Digital Consultant
Chris Clarke
Practice Lead
Jordana Clarke
CEO
What was really impressive was how quickly they understood our business, sector and requirements. Their technical skill, modern and fresh approach to design and innovative way of thinking meant the ideas continued to flow and we were able to tackle any complex issue or problem that came our way.
We’re getting sign ups and enquiries, and it’s creating momentum. Just from the numbers on inbound, we went from basically nothing to now having a 80-100 inbound leads per month.
Traction's depth of knowledge in digital marketing is impressive, and what sets them apart is Jordana's ability to explain complex concepts without making you feel overwhelmed. Traction Digital Marketing continues to bring remarkable results to our company in the digital space. Highly recommended!
Traction brought a systematic approach to digital marketing. They are driven; here to make a real difference, not to muck around. At the same time, they were personable and engaging, and offered an adaptable service that continually changed in-line with our evolving needs.
Traction helped me understand my customer base and where to focus our marketing and sales effort. It gave us a strong understanding of both our position in the market, and who our ideal customer was.
YouTube Ads should form one part of a broader and more holistic digital marketing strategy, complementing other marketing channels. They are awesome at building brand awareness at a very low cost and to a niche target audience. We recommend employing YouTube Ads once you have built a marketing foundation through SEO, Google Ads, display ads and social media, simply because it can help inform your the priority of your video content strategy.
YouTube Ads require a little more initial investment than other forms of marketing, as you need to create compelling content. But when done well, this investment can quickly pay itself back.
For certain search queries, Google will present YouTube videos as part of rich results. You can get your video to show up on the Google results page by conducting keyword research, then adding those keywords to the video’s filename, title, description and caption.
Having a popular, regularly updated YouTube channel and being strategic with your choice of thumbnail will also help.
Yes, YouTube videos are often presented as rich results on Bing, although if you click on the video you won’t be sent to YouTube – it will begin playing within Bing’s embedded video player.
As the internet’s home of deeper, longer-form and more educational content, YouTube generally represents the better advertising option for medtech businesses, and indeed any business in a highly specialised and complex field (keeping in mind YouTube still only gives an advertiser 5-15 seconds to grab the audience’s attention).
In comparison, Instagram Reels can be a bit limiting, and may not be where your target audience resides. LinkedIn video advertising is a good option for B2B businesses, as it is home to a more relevant audience.
In terms of YouTube Ads, the top considerations for an advertiser are as simple as ABCD:
You can check out YouTube’s handy guide to the ABCD of effective video adshere.
New Zealand advertisers can use various YouTube ad types, and each has its perfect match for B2B and B2C marketing:
YouTube is seriously a good option this decade and does not need to be super polished. It is harder than ever to rank for blog content and short video’s can generate high impact for a fraction of the cost.
