Conversion rate optimisation (CRO) is the process of improving a website to increase the percentage of visitors who complete a desired action, like buying a product or signing up for a newsletter. CRO involves analysing user behaviour, testing different elements, and making changes to your site based on the insights generated.

If your current website is converting at <1% and you are bringing in thousands of visitors a month, it’s a strong signal that this part of your marketing funnel needs a lot of love and attention. Imaging improving this result by 500%. These are benchmarks that many industries can look to achieve.