pMax
Advertising
Maximise your Google performance
Google Performance Max – PMax to its friends – is an AI-powered tool designed to optimise and enhance your campaigns across Google’s ad channels and networks.
But to truly maximise the performance of your Google Ads, you’ll need a deep level of PMax knowledge and expertise. That’s where we come in.
A different approach to digital growth
Data-driven decision making
Data holds the answers to almost any marketing question you care to ask. We crunch the numbers to unlock the power of Google PMax. We reveal where and how to best reach your target audience while talking in a language you understand. We monitor and optimise your campaign to make it more effective over time. We drive awareness, traffic and sales.
Passionate about your success
We don’t see ourselves as just another supplier or service provider. We’re partners in your digital growth: when you succeed, we succeed. We prioritise quality over quantity, to the point that we cap the size of our own team to ensure that we only hire the best, most innovative digital minds who are capable of driving unmatched growth for our clients.
We bring global experience
The majority of the sharp marketing minds on the Traction team have worked beyond NZ borders, for some of the world’s biggest brands. Over time we’ve gained an understanding of the unique realities and regulations of different markets, and the strategies that work best in each. We’ve been the team of choice for dozens of Kiwi businesses who operate globally.
PMax: Be seen across Google and beyond!
Search, Display, Discover, YouTube, Gmail, Maps; these days Google offers your business an overwhelming amount of advertising options. With the help of PMax, we’ll put your name up in lights across all these Google channels to help you reach and convert more customers.

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Our digital dashboards
With great management comes great insights with our bespoke digital dashboards
Your strategic goals mapped to an annual digital work plan
- KPIs to assist you in making evidence-based decisions
- Covering market awareness to campaign conversion rates
- Live dashboard accessible 24/7
- 20+ pages of rich insights