Local SEO2024-07-12T18:48:29+13:00


Put your brand on the map

According to some sources, almost half of all Google searches have local intent – think queries that include your city, suburb or “near me”. Local SEO is a way to capitalise on this fact, by increasing the online visibility of businesses with a physical location or which service a geographic area.

A different approach to digital growth

Data-driven decision making

How do you rise up the Google local rankings? The keys to Google business listing success are hidden within the data – we just need to dig them out. At Traction our SEO approach is based on hard data: it informs every decision we make, and every strategic step we take. We’ve spent years crafting SEO methods that feature minimal risk, but deliver maximum reward.

Passionate about your success

We don’t see ourselves as just another supplier or service provider. We’re partners in your digital growth: when you succeed, we succeed. We prioritise quality over quantity, to the point that we cap the size of our own team to ensure that we only hire the best, most innovative digital minds who are capable of driving unmatched growth for our clients.

We bring global experience

The majority of the sharp marketing minds on the Traction team have worked beyond NZ borders, for some of the world’s biggest brands. Over time we’ve gained an understanding of the unique realities and regulations of different markets, and the strategies that work best in each. We’ve been the team of choice for dozens of Kiwi businesses who operate globally.

Start harnessing local SEO

Local SEO represents a truly incredible opportunity for any location-based business, particularly if you haven’t focused on it before. So if you have a presence within a particular location, such as a professional services consultancy, hotel or restaurant chain, manufacturing plan, or technical sales office, there is tremendous value in pairing your SEO strategy with a local component. 

Our digital dashboards

With great management comes great insights with our bespoke digital dashboards

Your strategic goals mapped to an annual digital work plan

  • KPIs to assist you in making evidence-based decisions
  • Covering market awareness to campaign conversion rates
  • Live dashboard accessible 24/7
  • 20+ pages of rich insights

Our Google Ads experts


Why is local SEO important?2024-04-29T02:56:09+13:00

Local SEO is important because it ensures your business comes up as a result when potential customers in your area search for the products and services you offer. It is therefore a critical consideration for businesses with a physical location or which service a geographic area. A key component of local SEO is capturing online reviews so that you can be seen credible both by the quantity and the quality of the services or products that you offer and the experience you provide.

How do you do local SEO?2024-04-29T02:57:54+13:00

Local SEO encompasses a wide range of strategies and techniques. Some of the most important include creating and optimising your Google Business Profile (formerly Google My Business), optimising your website for local keywords, and ensuring your business details are consistent across your online presence. Some of this may seem simple and straightforward, however, having slight discrepancies in your address details across different platforms can actually hurt your ranking.

What’s the different between local SEO and normal SEO?2024-04-29T02:59:32+13:00

Local search engine optimisation (SEO) is a specialised version of SEO. Like normal SEO, the aim is to increase online visibility by pushing your website up the results page for relevant searches. But unlike normal SEO, local SEO is focused exclusively on search queries with local intent and searches on mapping tools like Google maps.

What is the relevance of citations in local SEO?2024-04-29T03:00:29+13:00

Citations are when your business name, address and phone number are listed on a third-party site. Google uses citations to check that your business is legitimate and to rank it for relevance on a given query. You can build citations by creating social media profiles and listing your business in online business directories.

What is local SEO?2024-04-29T03:00:45+13:00

Local search engine optimisation (SEO) is the process of making your website and brand more visible online, by pushing it up the rankings on the search engine results page, on Google maps and specifically for search queries that have local intent, e.g. those that include a specific location or “near me”.

How with local SEO help my brand be seen?2024-04-29T03:04:18+13:00

When a user types a relevant search into Google with local intent, quality local SEO will ensure you’re displayed high on the results page, as well as in rich results, such as on Google Maps. It makes your business incredibly easy to discover. In some markets there is little competition as not every SEO expert is trained in this rapidly evolving area, so if you get this right, your impressions could go from thousands to millions overnight.

Will local SEO help me attract more website visitors?2024-04-29T03:07:22+13:00

Local SEO presents the opportunity to be seen by locals who are looking for exactly what you offer, right now. Once someone has discovered you, they may well visit, because you may only be a short walk or drive away. Foot traffic can skyrocket with the help of local SEO. However, it does depend on your business. If you are a restaurant, hair salon or a shop for example, it is going to drive people into your store, to book a table or appointment online or to give you a call. If you are a B2B organisation, it will increase your visibility and will more likely drive people to your website and start building credibility about your business.

How will local SEO help build my reputation?2024-04-29T03:08:44+13:00

Your Google Business Profile forms the foundation of your local SEO efforts, as it establishes and verifies your location. It also grants you the opportunity to manage and enhance your online reputation, as you can ask customers to post reviews.

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