Case Studies

A market-leading timber supplier ready to influence decisions across the full buying journey.

When Sharp Glass realised their website wasn’t pulling its weight, they turned to Traction Marketing. In three months, we helped them restructure, optimise, and track — doubling clicks, boosting impressions by 80%, and putting their core services on page one.

Traction Marketing helped NOW Broadband adopt a focused, persona-led strategy, increasing conversions by creating a more scalable path to growth.

Traction Marketing helped Christchurch restaurant Original Sin rebuild its online presence and rise to the top of Google search results. Through a focused SEO strategy, the restaurant doubled bookings year-on-year, turning digital visibility into lasting growth.

1Team’s challenge was clear: employers LOVED the app, but employees barely used it. With Traction’s help, they reimagined their marketing from the ground up — and saw user engagement more than double. This case study shows how strategic clarity and collaboration can reshape product success.

With competition heating up, The Oxford Group partnered with Traction to lift its seven venues higher in search, achieving standout visibility, stronger direct bookings, and a clear growth trajectory before acquisition.

Lentune slashed its cost-per-acquisition by 50 % with Traction’s targeted strategy — unlocking more leads, better ROI and a leaner marketing model in the process.

When two of NZ’s most recognisable beauty brands found themselves competing for the same customers, their marketing manager knew it was time to find a smarter solution. With Traction’s help, they grew both brands — doubling traffic, 5.5x-ing new customer acquisition, and lifting online revenue by 2.4x in just one month.

Before Traction Marketing, Portia had already spent 6-12 months trying to reach their goal - attract more private clients without paid ads. Within a month, we had them on page 1 of Google!

With the overwhelming majority of their clients residing overseas, the challenges for this Kiwi company have been many and varied – not least in the fields of regulation and compliance.