Google Ads2024-07-12T18:34:08+13:00


Google Ads, optimised

At Traction we use data-driven insights to unlock the power of Google Ads. Our team of experts crunch the numbers to identify how best to reach your target audience, then monitor and optimise your campaign to make it more and more effective over time.

We’ll drive more brand awareness, website traffic and sales. And we’ll talk in a language you understand.

A different approach to digital growth

Data-driven decision making

Data holds the answers to almost any marketing question you care to ask. We crunch the numbers to unlock the power of Google Ads. We reveal where and how to best reach your target audience while talking in a language you understand. We monitor and optimise your campaign to make it more effective over time. We drive awareness, traffic and sales.

Passionate about your success

We don’t see ourselves as just another supplier or service provider. We’re partners in your digital growth: when you succeed, we succeed. We prioritise quality over quantity, to the point that we cap the size of our own team to ensure that we only hire the best, most innovative digital minds who are capable of driving unmatched growth for our clients.

We bring global experience

The majority of the sharp marketing minds on the Traction team have worked beyond NZ borders, for some of the world’s biggest brands. Over time we’ve gained an understanding of the unique realities and regulations of different markets, and the strategies that work best in each. We’ve been the team of choice for dozens of Kiwi businesses who operate globally.

Wondering what your optimal Google portfolio looks like?

Growth-focused leaders understand the importance of getting the right mix of Google platforms in play. We craft a digital strategy that brings together all the elements appropriate for your brand, from YouTube, Discovery, pMax, Display, PPC etc so that you can realise the incredible potential of the Google channel. We’re problem solvers and innovators, and we ensure you reach your full market potential.


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Our digital dashboards

With great management comes great insights with our bespoke digital dashboards

Your strategic goals mapped to an annual digital work plan

  • KPIs to assist you in making evidence-based decisions
  • Covering market awareness to campaign conversion rates
  • Live dashboard accessible 24/7
  • 20+ pages of rich insights

Our Google Ads experts


What are skippable video ads?2024-01-09T16:09:47+13:00

Originally a YouTube staple now used on videos across the internet, skippable video ads are pre-roll or mid-video advertisements that a viewer can choose to skip, usually after they have played for five seconds. This can prove a fantastic testing ground for ads, as you are challenged to hook the viewer in within those first few seconds.

What is Google Advertising?2024-01-09T16:11:13+13:00

Better known as Google Ads, this is the world’s most popular digital advertising platform, and offers brands the opportunity to advertise across Google Search, mobile apps, videos, Gmail, third-party sites and more. As an advertiser you need to identify the keywords/search queries you want to target, then bid the highest amount you’re willing to pay for a click on your ad. The highest bid (generally) wins.

How effective are Google Ads?2024-01-09T16:12:13+13:00

Google Ads can be an incredibly effective form of advertising… provided a brand takes a strategic approach. At Traction our local team craft digital growth strategies designed to help your business realise the potential of Google Ads in partnership with SEO, social media and more.

Do I need Google Ads?2024-01-09T16:13:00+13:00

Google Ads is one of the important pillars of digital growth, as it presents your brand and offerings to people who are looking for exactly what you offer at the exact moment they want it, and who you may not otherwise have reached. There’s also the small fact that Google holds a global search engine market share of over 90% (and over 95% in New Zealand). So yes, Google Ads is critical for any brand that wants to reach its digital potential.

Is Google Ads worth it?2024-01-09T16:13:31+13:00

The beauty of Google Ads is that the barrier to entry is particularly low – you can invest whatever you’re comfortable with. That said, as a general rule the more you invest the more effective and impactful that investment will be, as this allows Google Ads to generate and act on more data and higher-level insights.

What is Google Display Advertising?2024-01-09T16:14:27+13:00

The Google Display Network grants your brand an opportunity to place graphic advertisements such as banners, images and videos across millions of third-party websites, apps and Google properties like YouTube and Gmail. Google Display Advertising is distinct from Google search engine marketing (SEM), which are the ads that appear as text and sponsored links on the search engine results page (SERP).

What are remarketing campaigns?2024-01-09T16:15:12+13:00

Remarketing, also called retargeting, is the practice of capturing information from your website visitors that can then be used to serve up targeted advertising to them as they move around the internet. Google is the leader in remarketing, so most campaigns are undertaken on the Google Ads network.

What is Google Topic Advertising?2024-01-09T16:15:58+13:00

Also known as topic targeting, a Google Topic Advertising campaign will see your ads appear on web pages or videos that feature content related to your ad. Ads for a clothing brand, for example, might appear on web pages and videos that focus on the topic of fashion.

What should I ask a Google Ads specialist?2024-04-18T23:06:58+13:00

When shopping for expert help with Google Ads, ask potential marketing partners the following questions:

  • Have you worked with similar businesses before?
  • Do you have case studies/testimonials for this similar work?
  • How will you track and measure success?
  • What return can I expect from my Google Ads investment?
If I work with Traction will I be entitled to the $600 Google advertising credit?2024-04-18T22:54:16+13:00

As a new user Google Ads will offer you $600 in credit after you’ve spent your first $600 advertising through the platform.

How much does it cost to advertise for my key search terms on Google?2024-01-11T12:34:28+13:00

Google Ads is a pay per click (PPC) platform – you only pay for an ad if someone clicks on it. The cost per click (CPC) can vary – the average is $2-$4, but certain keywords are worth far more (e.g. those related to business services and lawyers), while others are worth less (e.g. those related to low value ecommerce products). You can spend as much or as little as you like on a Google Ads campaign, however, it is important to consider an appropriate budget for the market you are playing in and the Google Ads channel you are utilising. If you don’t optimise for share of voice and frequency of reach, the recall of your brand will be weak and it can result in an expensive commodity play at the bottom of the funnel.

Does Google Adwords work?2024-04-18T22:54:56+13:00

In short, yes, it does work. Google Ads, formerly known as Google Adwords, is an ultra-effective form of advertising because it gives advertisers and their marketing partners a wealth of data and insights which can be used to further enhance and optimise each campaign. If you know what you’re doing, or if you work with an expert team like Traction, your campaigns will get more and more effective over time. In saying this, if you face high competition, Google Ads may be better utilised as a complimentary channel to your SEO and industry advertising.

How can I be successful with Google Ads?2024-04-18T23:03:53+13:00

Google Ads rewards commitment. If you are willing to properly invest in a Google Ads campaign, including the expertise required to develop and deliver an effective strategy, you’re far more likely to succeed than if you only spend a few hundred dollars at a time and hope that you’ll get lucky.

How do I improve your Adwords campaign?2024-01-11T12:37:29+13:00

The most successful Google Ads campaigns are those that are constantly monitored, analysed and optimised. Google offers up a huge amount of data that a team of marketing experts can use to enhance your campaign moving forward, adjusting your bids, fine-tuning your keyword strategy and working to target an ever more relevant audience.

When can I expect an uptick in my inbound leads?2024-01-11T12:39:01+13:00

Unlike SEO, which can take a few months to begin delivering a steady flow of leads, Google Ads offers a more instant injection of business, as your brand will begin appearing at the top of the search engine results page (SERP) straight away. That said, it takes time to collect the data that helps us to properly optimise and enhance your Google Ads campaign, so the results will usually get better and better over time. In the initial few months we may be able to double or quadruple your conversions however, over time your account will be so optimised that the improvements we bring may be in the 5-10% range in a given month.

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