YouTube Advertising2024-07-10T17:23:33+13:00


Make YouTube your tube

YouTube is the home of video. By putting your brand up in lights on the world’s biggest streaming platform, you’ll be able to target a curated selection of its 2.5 billion active monthly users.

Video is the most efficient, effective and compelling way to deliver information, and with a little help from Traction, it can drive real growth for your business.

A different approach to digital growth

Data-driven decision making

Data holds the answers to almost any marketing question you care to ask. We crunch the numbers to unlock the power of Google Ads. We reveal where and how to best reach your target audience while talking in a language you understand. We monitor and optimise your campaign to make it more effective over time. We drive awareness, traffic and sales.

Passionate about your success

We don’t see ourselves as just another supplier or service provider. We’re partners in your digital growth: when you succeed, we succeed. We prioritise quality over quantity, to the point that we cap the size of our own team to ensure that we only hire the best, most innovative digital minds who are capable of driving unmatched growth for our clients.

We bring global experience

The majority of the sharp marketing minds on the Traction team have worked beyond NZ borders, for some of the world’s biggest brands. Over time we’ve gained an understanding of the unique realities and regulations of different markets, and the strategies that work best in each. We’ve been the team of choice for dozens of Kiwi businesses who operate globally.

Grab their attention with YouTube Ads

YouTube Ads present an incredible opportunity wrapped up in a unique challenge. Across unskippable 6-15 second ads and longer options that can be skipped after five seconds, the task is the same: grab the audience’s attention. At Traction we’re experts at helping Kiwi brands do just that.


Our digital dashboards

With great management comes great insights with our bespoke digital dashboards

Your strategic goals mapped to an annual digital work plan

  • KPIs to assist you in making evidence-based decisions
  • Covering market awareness to campaign conversion rates
  • Live dashboard accessible 24/7
  • 20+ pages of rich insights

Our Google Ads experts


When should I consider YouTube as part of my digital strategy?2024-05-29T05:34:39+13:00

YouTube Ads should form one part of a broader and more holistic digital marketing strategy, complementing other marketing channels. They are awesome at building brand awareness at a very low cost and to a niche target audience. We recommend employing YouTube Ads once you have built a marketing foundation through SEO, Google Ads, display ads and social media, simply because it can help inform your the priority of your video content strategy.

YouTube Ads require a little more initial investment than other forms of marketing, as you need to create compelling content. But when done well, this investment can quickly pay itself back.

How do I get my YouTube videos to show up on Google search results?2024-05-29T05:36:30+13:00

For certain search queries, Google will present YouTube videos as part of rich results. You can get your video to show up on the Google results page by conducting keyword research, then adding those keywords to the video’s filename, title, description and caption.

Having a popular, regularly updated YouTube channel and being strategic with your choice of thumbnail will also help.

Will YouTube videos show on Bing search results?2024-05-29T05:38:04+13:00

Yes, YouTube videos are often presented as rich results on Bing, although if you click on the video you won’t be sent to YouTube – it will begin playing within Bing’s embedded video player.

Where am I likely to get better results: Instagram Reels or YouTube videos for my medtech company?2024-05-29T05:39:46+13:00

As the internet’s home of deeper, longer-form and more educational content, YouTube generally represents the better advertising option for medtech businesses, and indeed any business in a highly specialised and complex field (keeping in mind YouTube still only gives an advertiser 5-15 seconds to grab the audience’s attention).

In comparison, Instagram Reels can be a bit limiting, and may not be where your target audience resides. LinkedIn video advertising is a good option for B2B businesses, as it is home to a more relevant audience.

What are the top considerations when creating a video for YouTube?2024-05-29T05:41:08+13:00

In terms of YouTube Ads, the top considerations for an advertiser are as simple as ABCD:

  • Attention: Grab and sustain the viewer’s attention with a compelling story.
  • Branding: Brand early and often. Your audience should instantly know exactly who is advertising to them.
  • Connection: Make the viewer think and/or feel by showcasing your brand or offering in human terms.
  • Direction: Tell the viewer exactly what you want them to do, or better yet, what they should want to do.

You can check out YouTube’s handy guide to the ABCD of effective video ads here.

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