CRO is important because it helps you to maximise the value of your existing website traffic. It’s a way to make more money without needing to attract more people to your site. This makes it a fantastic investment for any business that already enjoys a good level of web traffic.
Why is conversion rate optimisation important?
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About the Author: Jordana Clarke
An independent director and business owner who enjoys adding value to NZ boards and executive teams. She brings more than 20 years experience in export strategy and digital marketing from FTSE100 companies to tech start-ups. Collaborative, principled and intuitive in nature, Jordana embraces evidence-based decision making and will ask the questions that highlight all possible perspectives.
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