Realise the global potential of your brand

New Zealand brands have incredible potential on the global stage. Unfortunately it remains largely untapped. We aim to change that.

A lot of Kiwi companies focus on the barriers to world domination, like our small size and geographic isolation.

But at Traction we see incredible opportunity: a developed economy, a talented and motivated workforce, access to NZTE and various local VC funders, purpose-built to help ambitious organisations overcome hurdles and build capabilities in new markets.

Our team has done it all before. Loaded with global experience, we can guide you on which markets to enter, how and when to enter them, and the needs, wants and whims of your new customers.

Our ultimate goal: to show the world how incredible New Zealand businesses are, and to help drive unprecedented growth and prosperity in the Kiwi economy.



SaaS and technology


When is the right time for your SaaS/tech company to enter a new market? How should you evolve your feature set? How do you optimise lead generation, reduce acquisition costs and increase customer lifetime value? When do you pivot?

These are just some of the big, hairy questions that we can help you answer. As SaaS and tech specialists, we craft coherent, effective growth strategies that can help you enter a new market or enhance your existing presence.

Medical devices, pharmaceuticals and supplements


With founders who spent years advising the likes of Pfizer, Sanofi Aventis, Novartis and more, at Traction we know the extensive challenges faced by multinational manufacturers, particularly in the ever-challenging healthcare space.

How do you grow when every new market is highly regulated and distinct? How can you compete against global giants on a relatively small budget? How do you balance your focus between end users, medical professionals, distributors and other manufacturers?

We’ll help you to find the answers to all these questions and more.

Our Grow Global Packages


Global starter

Digital marketing, brand building and performance optimisation

  • 2x countries
  • 2x channels
  • Digital dashboard
  • Multivariate testing
  • Dedicated consulant

From $5,500/m

*excludes ad spend


Global growth

Starter plus multi-market aligned to persona strategy

  • 4x countries
  • 1.5x SEO hours
  • 3x platforms
  • Conversion rate optimisation

From $7,500/m

*excludes ad spend


Global accelerator

Growth plus market and product assessments to support your expansion strategy

  • Multi-country
  • Up to 5 channels
  • Go-to-market strategy
  • Ad hoc CEO advisory
  • Boardroom presentations

From $9,500/m

*excludes ad spend

*Prices are indicative, and conditions apply. We always customise the service to your business’ unique needs.

Want to take your company global?