Grow
Domestic
Helping businesses go big in NZ
Do you want your brand across the whole of New Zealand? We’re here to help you become the next household name. We know how to enter new markets and when to double down on a niche. We know you don’t have to be first, but you do have to be smartest. And we know the incredible returns a nationwide growth strategy can drive.
Realise the potential of your brand
Your brand has national potential, but it remains untapped. We can help you change that.
A lot of businesses focus on the barriers to domestic domination: unfamiliarity with new markets, the setup costs, competing against bigger players with bigger budgets.
At Traction we instead focus on the incredible opportunity at hand, and we bring the expertise you need to capitalise on it. We’ll craft a clear digital strategy that outlines how competitive your brand is, your share of voice and how it’s growing by region, and what to expect in terms of sales and leads.
We can guide you on which markets to enter, how and when to enter them, and the needs, wants and whims of your new customers. We’ll also tell you what moves your competitors are making, and how we can outmanoeuvre them.
Our ultimate goal: to get your brand in front of more Kiwis than ever before, and to drive growth at a national scale.
Sectors we specialise in
Professional services
As professional services specialists, with a particular knack for the engineering and tech spaces, we craft clear and effective growth strategies that help you enter a new market or enhance your existing presence.
Our strategies are built to answer the trickiest questions faced by brands with national ambitions: when’s the right time to enter a new market? What are the unique features of that new market? How can we develop a steady and consistent stream of inbound leads?
Hospitality & Tourism
We bring deep experience in helping Kiwi hospitality and tourism businesses thrive in a notoriously competitive industry. From restaurants with franchise plans, to hotels looking to attract more visitors, we craft bespoke strategies that clarify goals and put processes in place to achieve them.
We’ll tell you how well known your brand is, and whether you’re losing or gaining share of voice. We’ll help you drive leads and sales, particularly direct bookings that sidestep the sky-high commission fees charged by OTAs. And we’ll tell you the regions to target for maximum results.
SaaS & Software
When is the right time for your SaaS or technology company to enter a new market? How should you evolve your feature set? How do you optimise lead generation, reduce acquisition costs and increase customer lifetime value? When do you pivot?
These are just some of the big, hairy questions that we can help you answer. As SaaS and tech specialists, we craft coherent, effective growth strategies that can help you enter a new market or enhance your existing presence.
