Bing
advertising

Win on the other search engine

Google (quite rightly) gets all the attention. But while no one “Bings it”, Microsoft’s search engine is brimming with potential for advertisers.

You face less competition on Bing, whicBing h means you can get more bang from your marketing buck… especially when you partner with a team of seasoned marketing experts.

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A different approach to digital growth

Data-driven decision making

Data holds the answers to almost any marketing question you care to ask. We crunch the numbers to unlock the power of Bing Ads. We reveal where and how to best reach your target audience while talking in a language you understand. We monitor and optimise your campaign to make it more effective over time. We drive awareness, traffic and sales.

Passionate about your success

We don’t see ourselves as just another supplier or service provider. We’re partners in your digital growth: when you succeed, we succeed. We prioritise quality over quantity, to the point that we cap the size of our own team to ensure that we only hire the best, most innovative digital minds who are capable of driving unmatched growth for our clients.

We bring global experience

The majority of the sharp marketing minds on the Traction team have worked beyond NZ borders, for some of the world’s biggest brands. Over time we’ve gained an understanding of the unique realities and regulations of different markets, and the strategies that work best in each. We’ve been the team of choice for dozens of Kiwi businesses who operate globally.

To ensure optimal client experience, we cap our client capacity.

We will be accepting new clients in December, join our waitlist

Join Our Waitlist

The Microsoft Search Network: Bing and beyond

Microsoft Advertising doesn’t just put your brand up in lights on Bing. You gain a presence across the entire Microsoft Search Network, including searches conducted on Windows, Yahoo, Cortana and Office, Amazon and Apple devices, and thousands of third-party sites.

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Our digital dashboards

With great management comes great insights with our bespoke digital dashboards

Your strategic goals mapped to an annual digital work plan

KPIs to assist you in making evidence-based decisions
Covering market awareness to campaign conversion rates
Live dashboard accessible 24/7
20+ pages of rich insights

Case Study:

Why your business should be using Google Discovery Ads

Effective advertising is all about getting the right message in front of the right customer at the right time, and understanding and playing to customer intent. It sounds simple enough, but in reality it is anything but. Unless you get a bit of help from Google. Google Discovery Ads is a new ad type designed to put your name up in lights during the early stages of the customer journey. These ad campaigns can be particularly effective at generating brand awareness and steering the audience down a path that leads to your business. What are Google Discovery Ads, how do [...]

More Case Studies

Our Bing Ads experts

Titus Kam

Digital Consultant

Qiao Wang

Digital Consultant

Chris Clarke

Practice Lead

Jordana Clarke

CEO

Traction brought a systematic approach to digital marketing. They are driven; here to make a real difference, not to muck around. At the same time, they were personable and engaging, and offered an adaptable service that continually changed in-line with our evolving needs.
—
Iain McMillan
CEO
Enztec
Traction's depth of knowledge in digital marketing is impressive, and what sets them apart is Jordana's ability to explain complex concepts without making you feel overwhelmed. Traction Digital Marketing continues to bring remarkable results to our company in the digital space. Highly recommended!
—
Kate Shuker
HR Manager and Marketing Team Leader
Eliot Sinclair
We’re getting sign ups and enquiries, and it’s creating momentum. Just from the numbers on inbound, we went from basically nothing to now having a 80-100 inbound leads per month.
—
Anya Anderson
CEO
RedSeed
What was really impressive was how quickly they understood our business, sector and requirements. Their technical skill, modern and fresh approach to design and innovative way of thinking meant the ideas continued to flow and we were able to tackle any complex issue or problem that came our way.
—
Nicola Cull
Communications Manager
Decipher
Traction helped me understand my customer base and where to focus our marketing and sales effort. It gave us a strong understanding of both our position in the market, and who our ideal customer was.
—
Andrew Hill CEO
Treshna Enterprises

FAQs

How big is Bing in key markets?Jordana Clarke2024-06-24T15:19:56+13:00

How big is Bing in key markets?

Bing is the world’s second most popular search engine, attracting 1.3 billion unique visitors every month. It also powers more of the world’s most popular search tools, including Yahoo! and DuckDuckGo.

In the US, 23% of people have used Bing, while 27% have used Yahoo! In NZ, Bing is comfortably the second-most popular search engine, ahead of Yahoo!

Are there particular industries or market segments that are more likely to use Bing?Jordana Clarke2024-06-24T15:20:50+13:00

Are there particular industries or market segments that are more likely to use Bing?

Bing is a popular advertising option for a number of industries and sectors, including:

Retail/ecommerce brands: Lower levels of competition can mean Bing Ads are more cost-effective than Google Ads, making them popular for retail and ecommerce.
B2B: Bing lets you target users based on LinkedIn profile data, including job function, industry and company, ideal for B2B brands.
Health and finance: Bing’s users skew older, so finance and health brands use it to get in front of this senior demographic.

Is it less expensive to advertise on Bing?Jordana Clarke2024-06-24T15:21:45+13:00

Is it less expensive to advertise on Bing?

While estimates vary, most analyses we have done at Traction come to the same conclusion: you pay less to advertise on Bing than you do to advertise on Google. Cost per click (CPC) can be 33% lower – a reflection of the lower levels of competition that you’ll face on Bing vs Google.

How are Bing ads different to Google ads?Jordana Clarke2024-06-24T15:22:40+13:00

How are Bing ads different to Google ads?

Bing Ads (or more accurately Microsoft Advertising) is the default search engine on Microsoft properties like Windows, the Edge browser and Surface laptops. Older (and generally higher income) individuals are less likely to change the default settings on their devices, so Bing is a great advertising option for anyone chasing the high net worth 45+ year old demographic.

Microsoft Ads lets you target users based on LinkedIn profile data, including job function, industry and company – an exclusive integration that makes Bing particularly valuable for B2B advertisers.

Exclusive partnerships with Yahoo, DuckDuckGo, AOL and certain Amazon and Apple services mean that Microsoft Advertising can get your brand seen far beyond Bing, to places where Google simply doesn’t have a presence.

When should I consider Bing ads over other advertising channels?Jordana Clarke2024-06-24T15:23:49+13:00

When should I consider Bing ads over other advertising channels?

If you are a B2B business, if your target market is older or more affluent, or if you simply want to maximise the online reach of your brand, Bing is a fantastic advertising option. And at Traction we can help you realise the incredible potential of the Microsoft Search Network.

Learn More

Explore our other disciplines or get in touch

Let’s Chat

Bing advertising

Win on the other search engine

A different approach to digital growth

Data-driven decision making

Passionate about your success

We bring global experience

To ensure optimal client experience, we cap our client capacity.

The Microsoft Search Network: Bing and beyond

Our digital dashboards

With great management comes great insights with our bespoke digital dashboards

Case Study:

Why your business should be using Google Discovery Ads

Our Bing Ads experts

Traction brought a systematic approach to digital marketing. They are driven; here to make a real difference, not to muck around. At the same time, they were personable and engaging, and offered an adaptable service that continually changed in-line with our evolving needs.

— Iain McMillan CEOEnztec

Traction's depth of knowledge in digital marketing is impressive, and what sets them apart is Jordana's ability to explain complex concepts without making you feel overwhelmed. Traction Digital Marketing continues to bring remarkable results to our company in the digital space. Highly recommended!

— Kate Shuker HR Manager and Marketing Team LeaderEliot Sinclair

We’re getting sign ups and enquiries, and it’s creating momentum. Just from the numbers on inbound, we went from basically nothing to now having a 80-100 inbound leads per month.

— Anya Anderson CEORedSeed

What was really impressive was how quickly they understood our business, sector and requirements. Their technical skill, modern and fresh approach to design and innovative way of thinking meant the ideas continued to flow and we were able to tackle any complex issue or problem that came our way.

— Nicola Cull Communications ManagerDecipher

Traction helped me understand my customer base and where to focus our marketing and sales effort. It gave us a strong understanding of both our position in the market, and who our ideal customer was.

— Andrew Hill CEOTreshna Enterprises

FAQs

How big is Bing in key markets?

Are there particular industries or market segments that are more likely to use Bing?

Is it less expensive to advertise on Bing?

How are Bing ads different to Google ads?

When should I consider Bing ads over other advertising channels?

Learn More

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Bing
advertising

—
Iain McMillan
CEO
Enztec

—
Kate Shuker
HR Manager and Marketing Team Leader
Eliot Sinclair

—
Anya Anderson
CEO
RedSeed

—
Nicola Cull
Communications Manager
Decipher

—
Andrew Hill CEO
Treshna Enterprises