SEO is about ranking in Google’s and Bing’s search results. AEO is about being part of the answer itself. SEO feeds humans, AEO feeds the machines, so humans hear about you from AI before they even hit a search results page. We are already seeing many B2B buyers use AI AEO to do their research on prospective suppliers over the use of more traditional tools like Google. So if your website is not ready or well understood by AI, there is a risk your leads will start to dry up.