Increasing the click through rate (CTR) of your Instagram ads is all about being relevant: choosing the most relevant audience, and crafting relevant ad content that speaks directly to them.

Ensuring relevance is about doing your homework: research that reveals your ideal target audience and the content and messages that will resonate with them. When you work with Traction we do this homework for you, optimising your audience and your ads to increase the CTR of your Instagram ad campaign.