Bing Ads (or more accurately Microsoft Advertising) is the default search engine on Microsoft properties like Windows, the Edge browser and Surface laptops. Older (and generally higher income) individuals are less likely to change the default settings on their devices, so Bing is a great advertising option for anyone chasing the high net worth 45+ year old demographic.

Microsoft Ads lets you target users based on LinkedIn profile data, including job function, industry and company – an exclusive integration that makes Bing particularly valuable for B2B advertisers.

Exclusive partnerships with Yahoo, DuckDuckGo, AOL and certain Amazon and Apple services mean that Microsoft Advertising can get your brand seen far beyond Bing, to places where Google simply doesn’t have a presence.