While estimates vary, most analyses we have done at Traction come to the same conclusion: you pay less to advertise on Bing than you do to advertise on Google. Cost per click (CPC) can be 33% lower – a reflection of the lower levels of competition that you’ll face on Bing vs Google.
Is it less expensive to advertise on Bing?
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About the Author: Jordana Clarke
An independent director and business owner who enjoys adding value to NZ boards and executive teams. She brings more than 20 years experience in export strategy and digital marketing from FTSE100 companies to tech start-ups. Collaborative, principled and intuitive in nature, Jordana embraces evidence-based decision making and will ask the questions that highlight all possible perspectives.
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