Google Performance Max is a way to maximise your exposure across Google properties. It keeps your brand top of mind as potential customers navigate the web, moving across Google Search, Gmail, Maps, YouTube and more.

But it’s not enough to simply use Google pMax – you need to use it well, as although AI is evolving and improving, it can be far from perfect in the marketing space so the more context you feed into your pMax strategy and the more A/B testing you do, the better your results will be.