Basic display ad metrics like impressions and clicks offer limited insight into the effectiveness of your display ads. By tracking conversions – the number of people who click through your ad and then take a desired action, such as newsletter subscriptions, resource downloads or sales – you can gain a clearer idea of how your display ad efforts are impacting your business.
Is tracking conversions from display ads a reliable measure of success?
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About the Author: Jordana Clarke
An independent director and business owner who enjoys adding value to NZ boards and executive teams. She brings more than 20 years experience in export strategy and digital marketing from FTSE100 companies to tech start-ups. Collaborative, principled and intuitive in nature, Jordana embraces evidence-based decision making and will ask the questions that highlight all possible perspectives.
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