Success in AEO is measured by the quality of AI-driven content visibility rather than direct clicks. For example, a SaaS business can track how often its content is referenced by AI search engines like ChatGPT, generating high-intent leads. One of our tools, SEMRush now tracks AI-driven content visibility and impressions, and when combined with our other tools, it provides lead indicators on platform presence and potential high-value traffic.
How do I measure success in AEO?
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About the Author: Jordana Clarke
An independent director and business owner who enjoys adding value to NZ boards and executive teams. She brings more than 20 years experience in export strategy and digital marketing from FTSE100 companies to tech start-ups. Collaborative, principled and intuitive in nature, Jordana embraces evidence-based decision making and will ask the questions that highlight all possible perspectives.
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