In short, yes, it does work. Google Ads, formerly known as Google Adwords, is an ultra-effective form of advertising because it gives advertisers and their marketing partners a wealth of data and insights which can be used to further enhance and optimise each campaign. If you know what you’re doing, or if you work with an expert team like Traction, your campaigns will get more and more effective over time. In saying this, if you face high competition, Google Ads may be better utilised as a complimentary channel to your SEO and industry advertising.