Based on your answers, it looks like you may be better off exploring digital marketing activities that drive organic growth first before committing to a Google Ads strategy. Some areas you may want to consider include SEO, LinkedIn, Facebook, Instagram, email campaigning and running events.
Based on your answers, it looks like you could benefit from starting a Google Ads strategy and implementing optimised campaigns. As a priority, we would recommend an approach that boosts the volume of engaged visitors to your website that exhibit signals that they are highly likely to convert.