Our purpose

Using local, expert knowledge to help Kiwi businesses grow

Based in Christchurch, we understand the challenges faced by New Zealand businesses, and have a track record of developing strategies that both solve problems and create opportunities. No matter what might be holding your business back, we can craft an innovative and pragmatic plan to fix it.

Our personalised approach ensures you’re not lost in confusing jargon. We deliver coherent and scalable strategies that get businesses motoring.

The Traction Way: Our Values


We value honesty and transparency above all else. We want to be known for doing the right thing by our customers, your customers and our own team.



The pace of change is only accelerating in marketing, and we embrace that fact. We foster a culture of continuous learning, and we deliver adaptable, scalable and practical digital marketing solutions that will see you grow both now and into the future.



We believe the more fun we have, the better the results. Our workers aim to put smiles on the faces of our customers and the other members of our team. We truly enjoy our work, particularly the satisfaction that comes with success.



Saying you care is easy. Proving you care is harder. We want to lead by example, nurturing our team, our customers and our customers’ customers. We aim to inspire and empower individuals and businesses, and we take social responsibility seriously.

We’re a little different

The Traction way

At Traction, we succeed when you succeed – it’s as simple as that! We don’t see ourselves as service providers to your business – we’re partners in your business. We are passionate about achieving your goals, because we see them as our own.

We’re driven by results, but we know that the journey is sometimes just as important as the destination, so we always aim to build excitement and engaging discussion along the way. We’re a tight-knit yet diverse team that gets excited about working with cool organisations who share our growth mindset.

As an analytical, strategic and technically gifted team, we’re experts at what we do. We work hard to ensure you understand the whats, whys and hows of your digital strategy. We explain every decision in a way that you’ll understand – we aim for nothing less than total clarity, and to be approachable, accountable and responsive.

“We are passionate about driving meaningful digital growth in cool companies – building the deep, holistic strategies that can be truly game-changing for a business. And if we have some fun along the way, all the better!”

-Jordana Clarke

A glimpse into life at Traction

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