This article provides a comprehensive guide on how to properly increase a website's Domain Authority (DA). It defines DA as a score developed by Moz that predicts search engine ranking potential, ranging from 1 to 100. While not a direct Google ranking factor, DA is a strong indicator of a website's SEO health. The core principle for boosting DA is acquiring high-quality backlinks from authoritative and relevant external websites. The article stresses the importance of link quality over quantity. It outlines several effective strategies for obtaining these valuable links, including creating exceptional, shareable content that naturally attracts links, engaging in guest blogging on reputable industry sites, and utilizing broken link building techniques to replace outdated or non-functional links with your own relevant content. Conversely, the article strongly advises against manipulative link-building practices. These include purchasing links, engaging in excessive link exchanges, and employing other tactics that aim to artificially inflate a website's link profile. Such methods can lead to penalties from search engines and ultimately harm a website's SEO performance. The overarching message is that building Domain Authority is a long-term strategy that requires patience, consistent effort, ethical practices, and a genuine focus on providing value to users.