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Case Study

How we helped Opmetrix increase conversions by 400%

We managed to reduce conversion cost by 60% while also achieving a four-fold increase in total conversions.

Industry

Software

Team Size

20+ employees

Market

Australia
New Zealand

Related case studies

Increasing access to Opmetrix’s FMCG field teams platform with a winning search engine strategy.

Opmetrix is a software company that has developed a mobile CRM solution for the FMCG (fast-moving consumer goods) sector across Australia and NZ. They contacted us looking for help in managing their SEO, Google Advertising and LinkedIn advertising. We managed to reduce conversion cost by 60% while also achieving a four-fold increase in total conversions.

About the Author: Jordana Clarke

Jordana Clarke
An independent director and business owner who enjoys adding value to NZ boards and executive teams. She brings more than 20 years experience in export strategy and digital marketing from FTSE100 companies to tech start-ups. Collaborative, principled and intuitive in nature, Jordana embraces evidence-based decision making and will ask the questions that highlight all possible perspectives.

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