How we helped OneCall increase website engagement by 1,053%

When we met OneCall, they were a leading IT and technology services company in Otago and Southland with some exciting future plans. Headquartered in Dunedin, they relied on their sales team and referrals to develop their brand locally. Their Board of Directors wanted growth and they were ready to adopt a digital marketing strategy, which they hoped would build on their previous successes and help them expand into new markets. They brought Traction on board to deliver all their marketing needs and work with their existing teams and contractors.

There were a number of initial barriers. Their website needed a UX and UI overhaul, as well as a story and aesthetic that demonstrated a deeper understanding of their buyers, and a brand that would better appeal to new customers. With their eyes set on Christchurch, OneCall’s digital marketing strategy would need to give them traction within a crowded marketplace.

As with any serious and ambitious change, our first port of call was in-depth customer interviews. We wanted to understand why OneCall’s current customers chose them: what made their experience unique, what language resonated, and where OneCall’s technical prowess offered a fresh perspective. The answers to these questions become the framework for a website build and a 12-month content plan. We developed rich testimonials, case studies, blogs, keywords and taglines that would respond to SEO.

We continued to partner with OneCall beyond those first 12 months as an outsourced marketing team. Some of the more notable work included:

• Working with OneCall’s team todesign and build a new website
• Implementing and managing anSEO strategy
• Developing and managing a complexGoogle advertising campaign******that had their competitors talking
• Content strategyand copy creation including27-page ebooklaunched on kindle
• Ongoingmarket and customer research
• Mailchimp Email campaigning

In addition to a1,053% increase in website traffic, OneCall:

• have a Googlepage one rankingfor desirable key search terms
• have seeninbound lead enquiries increase by 317%
• have enjoyedexponential sales growthin mid-to-large enterprise customers (where once they were focused on small, family-operated businesses).