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Case Study

How we helped Lumen evolve their company strategy to support their M&A activity

We initially conducted in-depth interview research across a variety of stakeholders in New Zealand, Australia and the Pacific.

Industry

Engineering

Team Size

50+ employees

Market

Australia
New Zealand
Pacific Islands


Market research and strategy day to consolidate their multiple brands

Lumen is an engineering consultancy, specialising in energy, that operates throughout the APAC region. In recent times it has conducted a lot of M&A activity and arrived at a point where it needed to consolidate its business. We initially conducted in-depth interview research across a variety of stakeholders in New Zealand, Australia and the Pacific. This was to provide a framework for decision-making relating to market entry and the establishment of a new brand before delivering a strategy day for their board and senior executives.

About the Author: Jordana Clarke

Jordana Clarke
An independent director and business owner who enjoys adding value to NZ boards and executive teams. She brings more than 20 years experience in export strategy and digital marketing from FTSE100 companies to tech start-ups. Collaborative, principled and intuitive in nature, Jordana embraces evidence-based decision making and will ask the questions that highlight all possible perspectives.