Google Ads Performance Max: Is It Any Good?
In November 2021 Google launched Performance Max, a new and largely automated campaign type designed to help advertisers gain maximum [...]
Traction December Newsletter
Kia Ora, Well there you have it – 2022 (almost) done and dusted. And if the second half of your [...]
What Does Google’s ‘Helpful Content Update’ Mean for NZ Businesses?
Succeeding as a modern business in New Zealand is about getting on Google’s good side. The reasons are simple: when [...]
How Can Digital Marketing Help Me Grow My Business?
Just a couple of short decades ago an organisation's ability to market itself was quite limited. You could put your [...]
What Does Conversion Mean in Digital Marketing?
When a shopper walks into your store or a visitor navigates to your website, your goal is to encourage them [...]
What Is Topical Authority in SEO and How Does It Work?
There was a time when search engine optimisation was achieved using nothing more than keywords. But as Google and other [...]
Top 7 Conversion Rate Optimisation (CRO) Best Practices
In an ideal world your website will be your company's most effective salesperson - one that works 24 hours a [...]
How to Create a Business Instagram Content Plan
Instagram is an app built on minimalism. Unlike its cousin Facebook, which has seemingly endless functionality and capability, the Instagram [...]
How to choose an SEO agency
Most modern businesses know how critical search engine optimisation (SEO) is to their success. When a potential customer is looking [...]
Remarketing 101: A Game-Changing Marketing Strategy For Your Business
The rule of seven is one of the most well-established concepts in marketing. It states that on average, a consumer [...]