GA4 Walk Through
A GA4 walk through, run by Chris Clarke (Technical Director - Traction Marketing) for the Tech Marketers group in Christchurch [...]
Leveraging AI technologies for digital marketing
In late-2022 the marketing industry began to understand just how momentous artificial intelligence could be. Two technologies created by the [...]
Google Ads Performance Max: Is it any good?
In November 2021 Google launched Performance Max, a new and largely automated campaign type designed to help advertisers gain [...]
Traction December Newsletter
Kia Ora, Well there you have it – 2022 (almost) done and dusted. And if the second half of your [...]
What does Google’s ‘helpful content update’ mean for NZ business?
Succeeding as a modern business in New Zealand is about getting on Google’s good side. The reasons are simple: [...]
How can digital marketing help me grow my business?
Just a couple of short decades ago an organisation's ability to market itself was quite limited. You could put [...]
What Does Conversion Mean in Digital Marketing?
When a shopper walks into your store or a visitor navigates to your website, your goal is to encourage them [...]
Top 7 Conversion Rate Optimisation (CRO) Best Practices
In an ideal world your website will be your company's most effective salesperson - one that works 24 hours a [...]
More than SEO: The Five Other Critical Facets of Modern Marketing
We’ve all received the spam emails: “Get to TOP SPOT on Google FAST!” they excitedly shout. Search engine optimisation (SEO) [...]
7 Reasons Why We Recommend Shopify For Your eCommerce Business
At Traction Marketing, we work with a lot of clients who find themselves at the very start of their online [...]