A New Brand, A New Focus!

As you may be aware, our digital marketing practice has continued to grow beyond our expectations. In fact, it’s now a larger part of the Stratigence brand than we ever planned... to the point where we now feel that it deserves its own focus, its own brand, and its own website. Gaining Traction Welcome to Traction Marketing - the newest [...]

By |Digital Marketing|

Market Validation: Knowing Whether to Pivot or Change Without Breaking the Bank

You see big companies do it all the time, particularly in the tech sphere. They continue to evolve, testing new products and new markets, attempting to spread their tentacles far and wide with new and exciting ideas. In today’s fast-changing marketplace, constantly churning out and acting on business ideas is becoming critical to business success. Gone are the days when [...]

By |Digital Marketing|

Content Marketing: How SEO Should Influence Your Website Build

As the modern storefront of your organisation, designing a website is an exciting prospect. But before you run away with thoughts of slick graphic design and flashy toys, a solid foundation must first be built – one that ensures Google will enjoy your new site as much as your visitors do. After all, if Google doesn’t like it, potential customers [...]

By |Digital Marketing, SEO|

How to Optimise Your Website for SEO in Christchurch

Search engine optimisation: everyone knows they need it, but few truly understand it. That’s just how Google and other search engines like it; they keep the rules of the game – the algorithm – closely guarded, so that no one can cheat the system. This makes the process of gaining SEO expertise a difficult one. You can’t just read and [...]

By |Digital Marketing, SEO|

Manual bidding on LinkedIn: Is it the best strategy?

You may have noticed a few changes within LinkedIn Campaign Manager recently. A new bidding strategy has been made available, and it’s one that grants you greater control over your campaigns than ever before. Welcome to manual bidding on LinkedIn. Manual bidding brings some of the functionality of Google Ads to LinkedIn, which, if we’re honest, was a long overdue [...]

Digital Marketing Trends: Five Game-Changers in 2021

While it’s an industry known for rapid shifts, not even the wisest of prophets could have guessed just how much digital marketing would change over the last 12 months. 2020 was tough and torrid year, but also an incredibly exciting one, as clever people continue to solve challenging problems. Today we’ll be looking at five trends that we believe will [...]

By |Digital Marketing, Trends|
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