Is Online Marketing Right for My Business in 2021?

Spoiler alert: the answer to whether online marketing is right for your business is a resounding YES. The more important question is why? Online marketing doesn't come naturally to certain businesses, particularly small and long-established ones. But while there was a time when you'd only find the biggest brands on the World Wide Web, the internet is now far more [...]

By |Digital Marketing|

New Security Changes for iOS, and What They Mean for Google Ads

You may have seen or heard about it, particularly if you’re the proud owner of an iPhone. According to Apple, their latest software update – iOS14.5 – offers users new levels of security, privacy and control. Before now Apple devices would allow third parties to track what the company calls IDFAs (Identifiers for Advertisers). It meant the likes of Google, [...]

A New Brand, A New Focus!

As you may be aware, our digital marketing practice has continued to grow beyond our expectations. In fact, it’s now a larger part of the Stratigence brand than we ever planned... to the point where we now feel that it deserves its own focus, its own brand, and its own website. Gaining Traction Welcome to Traction Marketing - the newest [...]

By |Digital Marketing|

Market Validation: Knowing Whether to Pivot or Change Without Breaking the Bank

You see big companies do it all the time, particularly in the tech sphere. They continue to evolve, testing new products and new markets, attempting to spread their tentacles far and wide with new and exciting ideas. In today’s fast-changing marketplace, constantly churning out and acting on business ideas is becoming critical to business success. Gone are the days when [...]

By |Digital Marketing|

Content Marketing: How SEO Should Influence Your Website Build

As the modern storefront of your organisation, designing a website is an exciting prospect. But before you run away with thoughts of slick graphic design and flashy toys, a solid foundation must first be built – one that ensures Google will enjoy your new site as much as your visitors do. After all, if Google doesn’t like it, potential customers [...]

By |Digital Marketing, SEO|

How to Optimise Your Website for SEO in Christchurch

Search engine optimisation: everyone knows they need it, but few truly understand it. That’s just how Google and other search engines like it; they keep the rules of the game – the algorithm – closely guarded, so that no one can cheat the system. This makes the process of gaining SEO expertise a difficult one. You can’t just read and [...]

By |Digital Marketing, SEO|
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