Eight Key Benefits of Google Analytics 4 (GA4)
What is a modern organisation's most important asset? Some would say people, as there's no business without a team to [...]
Ten Digital Marketing Strategies for NZ Businesses (2023 Updated)
New Zealand, like the rest of the world, is undergoing a digital transformation, and marketing is at the tip [...]
Google Ads Performance Max: Is it any good?
In November 2021 Google launched Performance Max, a new and largely automated campaign type designed to help advertisers gain [...]
Remarketing 101: A Game-Changing Marketing Strategy For Your Business
The rule of seven is one of the most well-established concepts in marketing. It states that on average, a consumer [...]
A Beginner’s Guide to Smart Campaigns for Google Ads
Smart TVs, smart watches, smartphones; putting the intelligence of a technology right there in the name subtly sends consumers a [...]
How to Set Up Your Google Business Profile
Google is the gatekeeper of the internet. Whenever we need to answer a question or find a solution, we [...]
What Is PPC? What It Is & How It Works
Digital marketing. For the business owners and leaders who may not live and breathe it, but who nonetheless need it, [...]
5 Google Ads Strategy That Are Relevant in 2022
We’ve Tried A LOT of Google Ads Strategies - These 5 Are the Most Effective. What started out as a [...]
$600 Free Google Ads Credit
Google just announced that they're giving our new clients a $600 bonus to use toward their Google ads campaign. 👀 [...]
Our Guide to Maximising the Performance of Your Social Media Posts and Increase Your Followers
There was a time when marketing was very structured and limited. Whether you bought a newspaper ad, a billboard or [...]