Our Purpose

Using local, expert knowledge to help Kiwi businesses grow.

Based in Christchurch, we understand the challenges faced by New Zealand businesses, and have a track record of developing strategies that both solve problems and create opportunities. No matter what might be holding your business back, we can craft an innovative and pragmatic plan to fix it. 

Our personalised approach ensures you’re not lost in confusing jargon. We deliver coherent and scalable strategies that get businesses motoring.

We are a team of passionate, talented and driven individuals who truly enjoy our work and watching our clients grow.

Meet the team behind our work

Jordana Clarke

JORDANA CLARKE

Practice Lead

Jordana brings more than 20 years’ experience in export strategy and digital marketing from FTSE100 companies to tech start-ups. Collaborative, principled and intuitive in nature, Jordana embraces evidence-based decision making and will ask the questions that highlight all possible perspectives.

Chris Clarke

CHRIS CLARKE

Technical Lead

Chris leads our team of developers to deliver mobile apps and websites on time and on budget. No brand is too big or too small, having worked with the likes of British Gas, UK Police, Capgemini and some of our homegrown success stories like Streamliners and Ryman Healthcare. He thrives under pressure and loves a big hairy technical challenge.

Debbie Ware

DEBBIE WARE

Graphic Designer

Debbie, our go too for spectacular website design that rivals the movers and shakers in any given industry. The design is timeless, clean and sure to please. Debbie’s portfolio is vast having designed for Lane Neave, Imagination Station and a variety of retail and food outlets.

Michael Catford

MICHAEL CATFORD

Copywriter

When Michael isn’t travelling to far off places he’s crafting fastidious copy. No matter what audience you wish to appeal, Michael is up to the job. Over the years, he has crafted copy for ebooks, email campaigns, websites, social media, adverts and company tag lines.

Rebekah Johnstone

REBEKAH JOHNSTONE

Digital Specialist

Passionate about export strategy and digital marketing, Rebekah brings an enormous breadth of expertise. Having run her own business as well as a Director on a Video Production and Photography company, we are thrilled to have her on board helping our clients in strategy definition and digital campaigns.

Jason Dwyer

JASON DWYER

SEO

Jason has many skills and coding is one of them. He pivots between deep-dive SEO & SEM audits to coding the latest and greatest website designs. An avid gamer and rally car crew member he certainly has some interesting stories after a long weekend.

marius

MARIUS VASIE

Website Developer

Quirky in nature, we adore Marius’s approach to development. He’s meticulous, hardworking, has a keen eye for detail and always a key member of any website project we work on.

Rachel Stracey

RACHEL STRACEY

HR

A key member of our Stratigence team and well versed in scaling tech companies, Rachel supports our Traction clients as a Belbin advisor understanding the needs of our clients and building teams for success.

WHAT OUR CLIENTS ARE SAYING

Our website design and build was a critical asset for NZ Bear Hunt. Traction created a strong, dynamic brand for us and created a user friendly landing place for our map and other key features of the NZ Bear Hunt. Communication with the team was easy and I felt throughout the process that they had NZ Bear Hunt’s best interests as a priority.

Traction helped me understand my customer base and where to focus our marketing and sales effort. It gave us a strong understanding of both our position in the market, and who our ideal customer was. The team helped us with exporting into new markets overseas focusing on those ideal customers.

Traction quickly got to grips with my business, understood my challenges and worked closely with my team to deliver a result that exceeded my expectations and delivered under budget.

When looking for expert marketing advice, we sought proposals from, and interviewed several marketing companies. Choosing Traction was a no brainer for us because it was immediately obvious that they understood our business and spoke our language. Dealing with Jordana and Chris is a pleasure. They are not shy in challenging our thinking and this has resulted in a new model for promoting our products and services. Highly recommended.

Ready to move your digital strategy forward?

Get in Touch