Our Purpose

Using local, expert knowledge to help Kiwi businesses grow.

Based in Christchurch, we understand the challenges faced by New Zealand businesses, and have a track record of developing strategies that both solve problems and create opportunities. No matter what might be holding your business back, we can craft an innovative and pragmatic plan to fix it. 

Our personalised approach ensures you’re not lost in confusing jargon. We deliver coherent and scalable strategies that get businesses motoring.

We are a team of passionate, talented and driven individuals who truly enjoy our work and watching our clients grow.

Meet the team behind our work

Jordana Clarke


Practice Lead

Jordana brings more than 20 years’ experience in export strategy and digital marketing from FTSE100 companies to tech start-ups. Collaborative, principled and intuitive in nature, Jordana embraces evidence-based decision making and will ask the questions that highlight all possible perspectives.

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Chris Clarke


Technical Lead

Chris leads our team of developers to deliver mobile apps and websites on time and on budget. No brand is too big or too small, having worked with the likes of British Gas, UK Police, Capgemini and some of our homegrown success stories like Streamliners and Ryman Healthcare. He thrives under pressure and loves a big hairy technical challenge.

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Debbie Ware


Graphic Designer

Debbie, our go-to for spectacular website design that rivals the movers and shakers in any given industry. The design is timeless, clean and sure to please. Debbie’s portfolio is vast having designed for Lane Neave, Imagination Station and a variety of retail and food outlets.

Michael Catford



Michael has been writing compelling copy since 2015. Having produced content for almost every industry you can think of (and a few that you can’t), Michael brings a unique depth and breadth of experience to the Traction team. Likes: making complex topics easily digestible, motivating people to think, feel and do. Dislikes: the sound of coins rubbing together, cats.




An SEO and SEM guru, Titus brings deep knowledge in a range of fields, including ecommerce, conversion optimisation and artificial intelligence. Outside of the Traction offices you might spot Titus cruising the streets of Christchurch on his skateboard.

Jason Dwyer



Jason has many skills and coding is one of them. He pivots between deep-dive SEO & SEM audits to coding the latest and greatest website designs. As a rally car co-driver he certainly has some interesting stories after a long weekend.



Strategy & SEM

Qiao specialises in marketing strategy and brand management. A master marketer who consistently crafts high-impact, growth-focused campaigns, she has spent years handling seven-figure marketing budgets for such globally renowned brands as Pepsi, New Balance and Roche. Away from the keyboard, Qiao spends her spare moments climbing, hiking and exploring the great outdoors.

Rachel Stracey



A key member of our Traction team and well versed in scaling tech companies, Rachel supports our Traction clients as a Belbin advisor understanding the needs of our clients and building teams for success.



Digital Marketing Consultant

Tom fuses innovation with analytical precision to craft powerful growth strategies. A maestro in Technical SEO and Google Ads, he’s helped a diverse range of businesses, from SaaS startups to global enterprises. Offscreen, Tom indulges in extreme pudding diving, plunging into Christchurch’s most exotic desserts. This unique blend of marketing acumen and a taste for the extraordinary sets him apart as a consultant.



Head of Security

Meet Bailey, our adorable and vigilant Head of Security at Traction Marketing. Despite her youthful age and fluffy exterior, Bailey ensures our office remains safe and sound. While she may not be the best at scaring off intruders — preferring to greet everyone with wagging tail and friendly licks — she’s second to none in boosting team morale and reducing stress.


Our website design and build was a critical asset for NZ Bear Hunt. Traction created a strong, dynamic brand for us and created a user friendly landing place for our map and other key features of the NZ Bear Hunt. Communication with the team was easy and I felt throughout the process that they had NZ Bear Hunt’s best interests as a priority.

Traction helped me understand my customer base and where to focus our marketing and sales effort. It gave us a strong understanding of both our position in the market, and who our ideal customer was. The team helped us with exporting into new markets overseas focusing on those ideal customers.

Traction quickly got to grips with my business, understood my challenges and worked closely with my team to deliver a result that exceeded my expectations and delivered under budget.

When looking for expert marketing advice, we sought proposals from, and interviewed several marketing companies. Choosing Traction was a no brainer for us because it was immediately obvious that they understood our business and spoke our language. Dealing with Jordana and Chris is a pleasure. They are not shy in challenging our thinking and this has resulted in a new model for promoting our products and services. Highly recommended.

Ready to move your digital strategy forward?