About Jordana Clarke

An independent director and business owner who enjoys adding value to NZ boards and executive teams. She brings more than 20 years experience in export strategy and digital marketing from FTSE100 companies to tech start-ups. Collaborative, principled and intuitive in nature, Jordana embraces evidence-based decision making and will ask the questions that highlight all possible perspectives.

Market Validation: Knowing Whether to Pivot or Change Without Breaking the Bank

You see big companies do it all the time, particularly in the tech sphere. They continue to evolve, testing new products and new markets, attempting to spread their tentacles far and wide with new and exciting ideas. In today’s fast-changing marketplace, constantly churning out and acting on business ideas is [...]

By |2021-04-13T17:52:16+12:00April 13th, 2021|Digital Marketing|0 Comments

Content Marketing: How SEO Should Influence Your Website Build

As the modern storefront of your organisation, designing a website is an exciting prospect. But before you run away with thoughts of slick graphic design and flashy toys, a solid foundation must first be built – one that ensures Google will enjoy your new site as much as your visitors [...]

By |2021-03-05T13:32:11+12:00March 5th, 2021|Digital Marketing, SEO|0 Comments

How to Optimise Your Website for SEO in Christchurch

Search engine optimisation: everyone knows they need it, but few truly understand it. That’s just how Google and other search engines like it; they keep the rules of the game – the algorithm – closely guarded, so that no one can cheat the system. This makes the process of gaining [...]

By |2021-03-05T13:40:47+12:00February 22nd, 2021|Digital Marketing, SEO|0 Comments

Manual bidding on LinkedIn: Is it the best strategy?

You may have noticed a few changes within LinkedIn Campaign Manager recently. A new bidding strategy has been made available, and it’s one that grants you greater control over your campaigns than ever before. Welcome to manual bidding on LinkedIn. Manual bidding brings some of the functionality of Google Ads [...]

By |2021-03-05T13:44:01+12:00February 12th, 2021|Digital Marketing, Social Media|0 Comments

Digital Marketing Trends: Five Game-Changers in 2021

While it’s an industry known for rapid shifts, not even the wisest of prophets could have guessed just how much digital marketing would change over the last 12 months. 2020 was tough and torrid year, but also an incredibly exciting one, as clever people continue to solve challenging problems. Today [...]

By |2021-03-05T13:47:29+12:00February 4th, 2021|Digital Marketing, Trends|0 Comments

7 Questions to Separate the Best Digital Marketing Agencies from the Rest

Selecting a professional service provider is always a catch 22. A lack of knowledge means you need help. This lack of knowledge also means you’re not sure who is best placed to provide it. Digital marketing is a prime example. Every organisation needs it, but few understand it, and [...]

By |2021-03-05T13:50:28+12:00August 27th, 2020|Digital Marketing|0 Comments

Ecommerce traffic: How our client doubled their growth…

One of our clients was looking to double their eCommerce traffic and this is the story. The owners of one of New Zealand’s leading interior designers, serving both residential and commercial property, had a vision to expand their business geographically. To ensure that the business fulfilled its potential, Stratigence [...]

By |2021-03-05T13:52:30+12:00July 11th, 2020|Case Study, Digital Marketing|0 Comments

Why a CMO will transform your business?

An interesting statistic: 97% of businesses in New Zealand employ less than 20 employees[1]. This suggests that our business owners are still relying on permanent staff to fulfil operational requirements rather than exploring other options such as how a part-time Chief Marketing Officer can provide the insight and expertise to [...]

By |2021-03-05T13:54:39+12:00February 24th, 2017|Case Study, Digital Marketing|0 Comments
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