Rewarding quality: What Google says about AI generated content
In the world of search engine optimisation (SEO), content is king. So when the process of generating said content [...]
Traction Case Study: Millpond
Calm, driven project management When it was established in 2011 Millpond brought a new approach to project management. The company’s [...]
Eight Strategies for Increasing your Brand’s Visibility Online
The internet is where the world comes together, and where brands, from small local businesses to digital titans like Google [...]
Ten Digital Marketing Strategies for NZ Businesses (2023 Updated)
New Zealand, like the rest of the world, is undergoing a digital transformation, and marketing is at the tip [...]
How to Create a Business Instagram Content Plan
Instagram is an app built on minimalism. Unlike its cousin Facebook, which has seemingly endless functionality and capability, the Instagram [...]
How to choose an SEO agency
Most modern businesses know how critical search engine optimisation (SEO) is to their success. When a potential customer is looking [...]
Traction Case Study: Enztec
A New Zealand success story. When Enztec was established in Christchurch in 1992, the company had a single and unwavering [...]
Can Duplicate Content Hurt Your SEO Rankings?
How much value does your website offer users? Do you deliver information or an experience that can’t be found anywhere [...]
Local SEO Checklist for NZ Businesses
Back in the 90s, when people were first beginning to understand the potential of the internet, the excitement was in [...]
11 Foolproof Ways to Generate Leads for SaaS Businesses
Software as a service, otherwise known as SaaS, is an intangible product – one made up entirely of binary code, [...]