Design. Develop. Promote. Support

We craft your online experience to excite, inspire and ensure that you get found

Providing fresh, creative digital services to companies who want to grow online. Focusing on results, we use our technical skills and industry insight to help you meet your digital goals. Whether that’s lowering your bounce rate with interactive web design or bringing brand new traffic and income streams to your business.

we design
We Promote
We Support

We design

Beauty is only skin deep. Good website design is based on thorough research and yields tangible results. Building your brand online is a key element of all our design, crafted to fit your style.

RESPONSIVE WEBSITE DESIGN – More than 80% of NZ owns a smartphone and sales via mobile are skyrocketing daily. Get mobile-ready with a responsive design for iOS and Android phones, open up your online world to as many new customers as possible.

INTERACTIVE DESIGN – It is a big world out there and attention-grabbing interactive web design is a great way to demonstrate what is special about what you do. Our interactive designs are developed to offer visual appeal, ROI, user-friendliness and superb functionality too.

USER EXPERIENCE – Maximise conversions and boost customer engagement with a UX centred website. We use a blend of market analysis, user testing and extensive research to make your website as user friendly as possible. Wave goodbye to your high bounce rate.

BRANDING – We help businesses to build their brand personality both online, taking care of every detail from key brand messages.

READ MORE – How SEO should influence your design | Optimise your website design for SEO

Website Design
Website Development

We develop

A bespoke CMS that works your way, an eCommerce store which works hand in hand with your order fulfilment system, a state-of-the-art mobile application – if you can imagine it, we can build it.

WEB DEVELOPMENT – Speed, usability, functionality; our web development service keeps your website on its toes and at the top of its game – now and with one eye firmly on the future. From a slick CMS to responsive website design for ecommerce, the Traction software team use their technical skill and industry insight to help you reach your full potential on the web.

E-COMMERCE – In 2020, ecommerce sales are expected to account for 15.5 percent of retail sales worldwide. Find out what Traction can do to help you lower bounce rates, boost conversions and optimise your ecommerce store.

MOBILE APPS – Talk to Traction about mobile app development today to give your visitors greater flexibility, top quality user experience and even better accessibility. We specialise in mobile development for both iOS and Android.

WEB APPLICATIONS – An attractive website design is no longer the only way to get attention, building web applications that make your offering fun and flawlessly functional is a great step towards real online success. Talk to us about your big ideas today and we’ll make it happen.

We promote

“Build it and they will come” isn’t true on the web. You need to get out there. Smart SEO and social media campaigns will help your website get the attention it deserves. From content marketing to sensitive optimisation, we get traffic flowing. Read more about how we get your site more traffic.

SOCIAL MEDIA – Are you being talked about online? With so many diverse social platforms available, you should be. Our social-savvy digital marketers work with your brand to help you tweet, like and share your way to a prominent online presence, better customer interaction and a brilliant brand identity.

SEO – Built a beautiful website with all the bells and whistles? It’s time to invite the whole world wide web to the party. Without search engine optimisation, how do you tell your digital audience you exist? You need to shout about it with SEO. Ask Traction about optimisation, guest blogging, web 2.0s and everything in between. Read more about SEO.

PAID SEARCH – We squeeze every last conversion from your PPC marketing campaign to make sure that every click counts. Our pay per click specialists use insightful market and keyword research, AB testing, landing page optimisation and more to make your click budget go further and to send your conversions skyrocketing. Read more about paid search.

DIGITAL COPY WRITING – The pen may be mightier than the sword, but the keyboard is all powerful. Creative, well-crafted content doesn’t just sell your stuff, it speaks volumes about who you are as a business. For pitch perfect prose with SEO value, speak with Traction about sensitively optimised content today.

We promote
We support

We support

PROACTIVE SUPPORT – For an online support service which doesn’t rest on its laurels. We do everything in our extensive power to keep your website performing perfectly and at the top of its game. From fixing glitches before they strike to keeping you informed of competitor activity and even recommending your next move.

DIGITAL STRATEGY – Sit down with our team of specialists to plan your new digital direction. Working with your budget, your brand and your big ideas, we help businesses of all shapes and sizes to build smart, actionable digital strategies which give them the roadmap required to flourish online.

HOSTING – We build your website or application on a firm foundation, ensuring that it is always available and responsive to your customers. We look after everything for you to ensure that you don’t have to worry about any of the technical details.

Ready to move your digital strategy forward?