Identifying the right strategy for you…
We offer a variety of market research solutions. Our consultants discover the information you need, in order to have confidence in your business strategy.
Some of the more popular research projects
Customer In-Depth Interviews
To make better decisions about what you sell and how you engage your buyers, go straight to the source and interview your customers. In-depth customer interviews by a third-party are a great way to get that perspective and depth of understanding that your customers are not always comfortable giving direct to their supplier.Every interview script is bespoke while providing a degree of flexibility so that when we interview we are able to cover off all desired topics as well as drilling deeper when sensible to gain a better understanding of a particular situation or opportunity. By taking this approach we are able to understand your customer needs, how your business may be meeting these needs as well as the context in which they choose to use your product or service.
Target lists are a great place to start for efficient proactive prospecting. Whether you are looking for a potential buyer of your business, to acquire a business or product line, a new partner or purely want to indentify prospective customers to grow your sales pipeline, target lists are a great place to start. The key to a great target list is first identifying the right strategy and selecting a segment of the market that have the greatest potential for genuine interest in what you have to offer. It then comes down to how closely your business and the prospective businesses are aligned on company values, growth trajectory, size of business, network accessibility along with a number of other critical considerations.The best target lists are those that carefully considered, where the market research greatly improves your rate of success.
At Stratigence, we run market assessments purely to evaluate new markets and the potential within these markets. It is a detailed and objective evaluation that will provide an insight into future financial returns. A number of factors are considered including environmental forces, market trends, entry barriers, competition, risks, opportunities and the companies resources and constraints.Launching into a market is a costly exercise, so picking the right market is integral to success. Too often, NZ businesses launch into new local markets as well as international markets, without doing a comprehensive assessment as some of the precipitating factors look favourable. Often these companies end up having to pull out of these markets 2-3 years down the track.A well-executed market assessment will enable your company to decide where to invest, what markets to go after and the opportunities that will provide the best returns on investments.
Product or Service Validation
You’ve got a great idea, no one is currently offering this product or service and you want to know whether it’s got legs? A product or service validation is a great place to start. Often these market research projects are combined with a market assessment to identify the optimal markets for your idea. It is then a matter of understanding what level of interest there could be for your idea, how readily this could be taken up prospective customers and how easy it would be to roll-out worldwide. These projects begin with a number of assumptions that need to be tested and validated and this can be done through a mix of benchmark analysis, algorithm studies as well as some in-depth interviews.What if your idea is not unique? Don’t let this throw a spanner in the works, there is still plenty of potential in being 2nd, 3rd, 4th and even 5th to market. There is almost always a way to find our differential advantage and often those in the 2nd, 3rd and 4th to market actually have more potential to make greater profits.
Net Promoter Score (NPS)
We love a good Net Promoter Score (NPS) survey. If you have more than 200 customers on your books, this is a great way to gauge engagement, loyalty and how this is shifting. It’s a fantastic tool to benchmark your business to others in your industry as well as review your customer loyalty strategy, identifying ways to improve your customer engagement moving them to advocates of your product or service.We use a tool that will work behind the scenes collecting data across every day of the month, so it’s not a once-off exercise. It provides great early indicators as to whether or not you are exceeding customer expectations and dashboards are often incorporated into companies Board pack.