At Stratigence, we run market assessments purely to evaluate new markets and the potential within these markets. It is a detailed and objective evaluation that will provide an insight into future financial returns. A number of factors are considered including environmental forces, market trends, entry barriers, competition, risks, opportunities and the companies resources and constraints.Launching into a market is a costly exercise, so picking the right market is integral to success. Too often, NZ businesses launch into new local markets as well as international markets, without doing a comprehensive assessment as some of the precipitating factors look favourable. Often these companies end up having to pull out of these markets 2-3 years down the track.A well-executed market assessment will enable your company to decide where to invest, what markets to go after and the opportunities that will provide the best returns on investments.