How Can Digital Marketing Help Me Grow My Business?
Just a couple of short decades ago an organisation's ability to market itself was quite limited. You could put your [...]
What Is Topical Authority in SEO and How Does It Work?
There was a time when search engine optimisation was achieved using nothing more than keywords. But as Google and other [...]
7 Reasons Why We Recommend Shopify For Your eCommerce Business
At Traction Marketing, we work with a lot of clients who find themselves at the very start of their online [...]
11 Foolproof Ways to Generate Leads for SaaS Businesses
Software as a service, otherwise known as SaaS, is an intangible product – one made up entirely of binary code, [...]
7 Ways to Improve Your Google Maps Ranking
You might be old enough to remember a time when finding your way from Point A to Point B meant [...]
8 Upcoming Marketing Trends for NZ Businesses in 2022
Marketing is an arms race – a never-ending battle between brands to outdo one another, as they compete for the [...]
11 Reasons Why Your Business Needs Digital Marketing
No matter the shape, size or flavour of your business, you need digital marketing. That’s not a throwaway statement or [...]
New Security Changes for iOS, and What They Mean for Google Ads
You may have seen or heard about it, particularly if you’re the proud owner of an iPhone. According to Apple, [...]
Digital Marketing Trends: Five Game-Changers in 2021
While it’s an industry known for rapid shifts, not even the wisest of prophets could have guessed just how much [...]