Rewarding quality: What Google says about AI-generated content
In the world of search engine optimisation (SEO), content is king. So when the process of generating said content transforms [...]
Leveraging AI technologies for digital marketing
In late-2022 the marketing industry began to understand just how momentous artificial intelligence could be. Two technologies created by the [...]
8 Key Benefits of Google Analytics 4 (GA4)
What is a modern organisation's most important asset? Some would say people, as there's no business without a team to [...]
10 Digital Marketing Strategies for NZ Businesses (2023 Updated)
New Zealand, like the rest of the world, is undergoing a digital transformation, and marketing is at the tip of [...]
Traction December Newsletter
Kia Ora, Well there you have it – 2022 (almost) done and dusted. And if the second half of your [...]
How Can Digital Marketing Help Me Grow My Business?
Just a couple of short decades ago an organisation's ability to market itself was quite limited. You could put your [...]
What Is Topical Authority in SEO and How Does It Work?
There was a time when search engine optimisation was achieved using nothing more than keywords. But as Google and other [...]
7 Reasons Why We Recommend Shopify For Your eCommerce Business
At Traction Marketing, we work with a lot of clients who find themselves at the very start of their online [...]
11 Foolproof Ways to Generate Leads for SaaS Businesses
Software as a service, otherwise known as SaaS, is an intangible product – one made up entirely of binary code, [...]
7 Ways to Improve Your Google Maps Ranking
You might be old enough to remember a time when finding your way from Point A to Point B meant [...]