NZ SEO & AEO Specialists
Be the answer, or be invisible.
Search behaviour has changed. Your customers now research across Google, AI tools, maps and answer engines — and decide before they ever reach you. We help ambitious New Zealand businesses get found, trusted and recommended across all of it.
Senior-led strategy for growth-focused NZ businesses across manufacturing, SaaS, professional services and ecommerce.
A track record that backs it up
Average growth across key client campaigns
A/B tests completed
Years helping NZ businesses grow
AI answer
Trusted by growth-focused NZ brands who operate globally
The people
You’ll know exactly who’s in your corner.
No account-management layers, no rotating juniors. A small, senior team who learn your business and stay close to it — the people you meet are the people doing the work.
“Our clients tell us working with Traction feels less like hiring an agency and more like having senior people inside the business.”
Founder, Traction Marketing
FAQs
Answers for decision-makers.
Answer Engine Optimisation (AEO) helps your business become more visible in AI-powered search experiences — the summaries and recommendations that engines like Google AI Overviews and Perplexity generate in response to a question, rather than a list of links. Traction Marketing implements AEO as a core part of our modern search service for New Zealand businesses.
Generative Engine Optimisation (GEO) is the practice of making your business a cited, recommended entity in the responses generated by large language models — including ChatGPT, Gemini, Claude and Perplexity — when users ask questions about your category, competitors or sector. GEO is about becoming a named entity that AI models recognise and recommend, not just a ranked page.
SEO (Search Engine Optimisation) focuses on ranking in Google and Bing’s traditional search results. AEO (Answer Engine Optimisation) extends this to AI-powered discovery platforms — making sure AI engines can read, trust and quote your business when they generate a search summary. GEO (Generative Engine Optimisation) targets large language models directly, ensuring your business appears in ChatGPT, Gemini and Perplexity responses. All three share common foundations: technical health, authoritative content and structured data.
Yes. SEO remains a core component of visibility and demand generation, and it is the foundation AEO and GEO build on. Strong SEO signals — domain authority, quality content, structured data — are what AI engines use to decide which sources to trust and cite. The two work together, not in competition.
Google AI Overviews are AI-generated summaries that appear at the top of Google results, increasingly influencing customer decision-making — often before anyone clicks through to a website. Businesses not optimised for AEO risk being invisible in these summaries even if they rank well in traditional results.
Traction Marketing is a Christchurch-based digital marketing agency that specialises in SEO, AEO and GEO for New Zealand businesses. We implement structured data (schema markup), build E-E-A-T authority signals, optimise content for extractability, and establish your business as a named, cited entity across Google AI Overviews, Perplexity, ChatGPT and other AI platforms.
Most businesses begin seeing meaningful improvements within 3–6 months. Foundational fixes can register sooner, and results compound over time as authority builds.
We primarily support growth-focused New Zealand businesses across manufacturing, SaaS, professional services and ecommerce — typically 10–250 person organisations looking for senior, commercially-focused modern search strategy.
Let’s talk growth
Let’s make you the answer.
Search behaviour is evolving rapidly. We help ambitious NZ businesses adapt through strategic SEO, AEO and AI search optimisation — focused on measurable commercial growth. Start with a no-pressure Discovery Session.
