NZ SEO & AEO Specialists
Be the answer, or be invisible.
Search behaviour has changed. Your customers now research across Google, AI tools, maps and answer engines, and decide before they ever reach you. We help ambitious New Zealand businesses get found, trusted and recommended across all of it.
Trusted by growth-focused NZ brands who operate globally
Does this sound familiar?
Before we say a word about us, here’s what we hear from owners like you.
You’re doing “all the right things” online, but the enquiries have quietly dried up.
You suspect customers are finding you less, and you can’t quite see why.
Every agency pitch sounds the same, and none of them explain it in plain English.
You know AI is changing search, but not what to actually do about it.
You’re not even sure you show up in ChatGPT or Google’s AI answers.
You’re tired of paying for “activity” that never ties back to revenue.
If you’re nodding, you’re not behind. The rules of search just changed.
Here’s what changed
Your customers decide before they reach you.
Buyers now research across Google, AI Overviews, ChatGPT, Gemini, Maps, Reddit and reviews, and build a shortlist before they make contact. If you're not visible and credible there, you're simply not in the room.
Modern SEO and AEO make sure your business is discoverable, trusted and recommended wherever your customers are looking.
Google Search
Google AI Overviews
ChatGPT
Gemini
Perplexity
Maps
Reviews
SEO
Rank when customers search Google & Bing
AEO
Be the answer in snippets & AI Overviews
GEO
Get named inside ChatGPT & Gemini
Found,
everywhere
What it’s like to work with us
Our clients don’t hire us to do marketing. They hire us to help them grow.
So we start with the business, explain every decision, and measure what actually moves it. You'll never wonder what we're doing, why we're doing it, or whether it's working.
We start with the business, not the marketing
Before tactics or channels, we get to grips with where you’re trying to go, your goals, your customers, your commercial reality. Marketing is just the vehicle that gets you there.
We explain the why
You’ll never be left wondering why something’s recommended. We translate technical concepts into plain business conversations, so you decide with confidence, no jargon to hide behind.
We measure what matters
Traffic and rankings only count if they move the business. We make sure tracking is right and progress is real, so both sides of the table trust the numbers.
We challenge your thinking
You’re hiring perspective, not just execution. If we see a better opportunity or spot a risk, we’ll tell you, even when it’s the harder conversation.
What we do
A smarter approach to search growth.
Senior-led strategy across the disciplines that decide whether modern search finds you, trusts you and recommends you.
Technical SEO
Site architecture, indexing, schema and performance, the foundations engines need to read and trust you.
Commercial SEO Strategy
Intent mapping, competitor analysis and opportunity sizing, tied to the commercial outcomes that matter.
AEO & AI Search
Becoming the cited, recommended answer across AI Overviews, ChatGPT, Gemini and Perplexity.
Content Strategy
Authority built through topic clusters and buyer-focused content that answers real questions.
Conversion (CRO)
Turning the right visitors into enquiries and revenue once they arrive, testing what actually lifts results.
Analytics & Attribution
Accurate tracking and reporting that proves what’s driving growth, and where to invest next.
Our process
Strategy before tactics.
A senior-led path from understanding your goals to compounding, measurable growth, so you always know exactly how this goes.
Discovery
Understand goals, customers and growth opportunities.
Benchmarking
Assess visibility, competitors and search performance.
Strategy
Build a practical growth roadmap.
Execution
SEO, AEO, content and optimisation.
Optimisation
Continuous testing, learning and improvement.
Results
Real relationships. Real growth.
Senior strategy, applied to real NZ businesses, and measured in commercial outcomes.
Increase in conversion performance through strategic search and landing page optimisation.
Visibility where it counts
Improved visibility across high-intent residential architecture searches.
Reach & revenue
Expanded organic reach while improving ecommerce performance.
More qualified leads
Improved lead generation through search intent and conversion optimisation.
Want results like these for your business?
“They explained complex things without ever making us feel out of our depth, and the results spoke for themselves.”
Client, professional services
The people
You’ll know exactly who’s in your corner.
No account-management layers, no rotating juniors. A small, senior team who learn your business and stay close to it, the people you meet are the people doing the work.
“Our clients tell us working with Traction feels less like hiring an agency and more like having senior people inside the business.”
Jordana Clarke
CEO & Founder, Traction Marketing
FAQs
Answers for decision-makers.
Answer Engine Optimisation (AEO) helps your business become more visible in AI-powered search experiences, the summaries and recommendations that engines like Google AI Overviews and Perplexity generate in response to a question, rather than a list of links. Traction Marketing implements AEO as a core part of our modern search service for New Zealand businesses.
Generative Engine Optimisation (GEO) is the practice of making your business a cited, recommended entity in the responses generated by large language models, including ChatGPT, Gemini, Claude and Perplexity, when users ask questions about your category, competitors or sector. GEO is about becoming a named entity that AI models recognise and recommend, not just a ranked page.
SEO (Search Engine Optimisation) focuses on ranking in Google and Bing’s traditional search results. AEO (Answer Engine Optimisation) extends this to AI-powered discovery platforms, making sure AI engines can read, trust and quote your business when they generate a search summary. GEO (Generative Engine Optimisation) targets large language models directly, ensuring your business appears in ChatGPT, Gemini and Perplexity responses. All three share common foundations: technical health, authoritative content and structured data.
Yes. SEO remains a core component of visibility and demand generation, and it is the foundation AEO and GEO build on. Strong SEO signals, domain authority, quality content, structured data, are what AI engines use to decide which sources to trust and cite. The two work together, not in competition.
Google AI Overviews are AI-generated summaries that appear at the top of Google results, increasingly influencing customer decision-making, often before anyone clicks through to a website. Businesses not optimised for AEO risk being invisible in these summaries even if they rank well in traditional results.
Traction Marketing is a Christchurch-based digital marketing agency that specialises in SEO, AEO and GEO for New Zealand businesses. We implement structured data (schema markup), build E-E-A-T authority signals, optimise content for extractability, and establish your business as a named, cited entity across Google AI Overviews, Perplexity, ChatGPT and other AI platforms.
Most businesses begin seeing meaningful improvements within 3–6 months. Foundational fixes can register sooner, and results compound over time as authority builds.
We primarily support growth-focused New Zealand businesses across manufacturing, SaaS, professional services and ecommerce, typically 10–250 person organisations looking for senior, commercially-focused modern search strategy.
Let’s talk growth
Let’s make you the answer.
Search behaviour is evolving rapidly. We help ambitious NZ businesses adapt through strategic SEO, AEO and AI search optimisation, focused on measurable commercial growth. Start with a no-pressure Discovery Session.
