Local SEO presents the opportunity to be seen by locals who are looking for exactly what you offer, right now. Once someone has discovered you, they may well visit, because you may only be a short walk or drive away. Foot traffic can skyrocket with the help of local SEO. However, it does depend on your business. If you are a restaurant, hair salon or a shop for example, it is going to drive people into your store, to book a table or appointment online or to give you a call. If you are a B2B organisation, it will increase your visibility and will more likely drive people to your website and start building credibility about your business.