We are currently doing some research on this and at the moment, we have noticed that as long as you do not change your behaviour in content frequency and depth of content, it appears that the search engines are not yet penalising websites for this, unless a content writer makes it obvious that the content is AI generated. Our preference and recommendation however, is to create authentic content that provides your unique perspective. This develops an individual’s credibility as a thought leader, will resonate with your companies tone of voice and better develop your brand. It also means you are sharing valuable, novel and informative information for your audience to engage with and share with others.